Getting into a grocery store with the shopping list seems like a simple and common practice in the daily life of modern life, but it's not always that easy. From the moment you begin to walk the aisles of the store, many of your senses end up being influenced by supermarket selling strategies. Understand how this works and dribble the marketing attack used by them.
1 ? Basic items are always on the shelves farthest from the entrance
Rice, beans, milk and other items that almost everyone needs to buy are usually placed on shelves opposite the supermarket entrance. This arrangement is not random: The store understands that if you go through all the other sectors before you get to these items, the chances of buying more than you planned are very high.
2 ? More expensive items are usually at eye level
When choosing a tomato paste, for example, note that the cheapest is hardly arranged at eye level. If you look ahead, you will see the most expensive one first, and only after searching the highest and lowest shelves will you find those with a fairer price.
This is because the store wants to reach consumers who are in a hurry and therefore do not research the price of products. If you have time, you will probably consider the value, but otherwise you will be able to pick up the item within your reach more easily.
3? Cashier lines are carefully thought out to catch your eye
Chocolates, magazines, glazes, candies and drinks are common items on those shelves located near the box. This is because while the customer waits for their turn to be served, they may be interested in one of them and once again take home something that they had not planned or was not on the list.
Queue wait time is also an ally of this strategy. The more time you spend looking at the products available there, the more likely you are to buy something on impulse.
4? The services? Extra? lead to? extra expenses?
Not many years ago, the supermarket was no more than the place where the "purchase of the month" was made. The products available there met the basic needs of a family and, in some cases, even secondary needs. Over time, however, stores have come to offer a host of 'extra' services and products that have made the supermarket a place where you can make and buy almost anything.
Bakery and coffee shops located inside some of them, for example, allow you to have a quick snack right there without having to prepare food at home. These products are more expensive, but the time saving appeals to the consumer, who ends up giving them preference.
Another example is stores that have become mini-malls, and offer services such as laundry and pet shop. The facility is always appealing to the customer and the positive experience will make sure that they come back to that place over and over again.
Top 10 Grocery Store Tricks to Get You to Buy More (April 2024)
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