Designer clothes in fast fashion networks

Times of crisis have made even the most demanding fashionistas surrender to the networks of fast fashion looking for more affordable alternatives to designer parts. But now more than ever, these networks are taking advantage of this opportunity to partner with them to offer exclusive collections signed by the big names in the world. fashion design.

It didn't start now, the madness for designer clothes in fast fashion nets began when designer Karl Lagerfeld signed a collection for the H&M store in 2004. The pieces disappeared from stores within a few days, making the designer never again create designs in partnership with them, as the fact that they produced so few pieces upset and left a lot of people who would like to buy them.

But H&M didn't stop there, other top fashion names launched their exclusive collections in partnership with the Swedish network; among them are Stella McCartney, Roberto Cavalli, Matthew Williamson and the conceptually Japanese brand Comme des Garçons, designed by King Kawakubo, and launched a collection of shoes, bags and clothing in partnership with Jimmy Choo.

These combinations turn out to be very lucrative for the parties involved; After all, the pieces are available to more people at better prices, networks gain another market share and earn more respect, and top designers also tend to benefit from these partnerships.

Other brands following this trend of the designer fast fashion GAP has launched a children's collection signed by Stella McCartney, Topshop contributed by Kate Moss, and Uniqlo with designs by Jil Sander. Recently, the Brazilian network C&A also started a partnership with the English Stella McCartney and the international top Gisele Bündchen.

In Brazil, Riachuelo kicked off with a line signed by Fause Haten and then Reinaldo Lourenço contributed his designs to C&A. From then on, other fashion designers also made their exclusive collections for retail chains, such as Marcelo Sommer and Cris Barros for Riachuelo and Gloria Coelho and Alexandre Herchcovitch for C&A.

Everything indicates that this trend is here to stay and that soon many other affordable collections will be available to a larger portion of fashion consumers looking for quality and stylish pieces at less exorbitant prices.

Fashion's Crippling Impact On The Environment Is Only Getting Worse (HBO) (April 2024)