Camila Coelho
Relevant on the Internet and social networks, digital influencers dictate fashion, beauty and diverse trends from the production and dissemination of content. Do you follow any of them?
See what is a digital influencer, the leading professionals in Brazil, ask your questions about how to make money in this area and check out the tips of some digital influencers.
Content Index:
- Which is?
- 10 Brazilian influencers for you to know
- Advantages of being an influencer
- Disadvantages of being an influencer
- How much do you earn?
- How do you win?
- How to become one?
- Inluencers' Tips
What is a digital influencer?
A digital influencer is a person who produces content, shares their lifestyle on social networks, has a significant following, and engages with their videos and posts.
Having access to a specific audience interested in their content, as well as credibility in the middle of certain social niches, these professionals influence users and have dictated the latest trends, whether in fashion, beauty and the most diverse segments.
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10 Brazilian digital influencers for you to know
Brazil has several successful digital influencers who produce content on various subjects, such as fashion, beauty, lifestyle and behavior. See some of the best known and be sure to follow them!
1. Camila Coelho
The 31-year-old from Minas Gerais is considered one of the first digital influencers in Brazil. Camila Coelho, who already worked with makeup, started her beauty channel and her blog, Super Vaidosa, in 2010, and today has almost 8 million followers on Instagram.
The influencer posts overproduced content about fashion, beauty and travel. Camila is sponsored by major national and international brands, and is a guest of several haute couture designers.
2. Thássia Naves
With over 3 million followers on Instagram, Minas Gerais Thássia Naves is a reference when it comes to style. She started her blog in 2008 and today produces content on fashion, travel and beauty.
Her style is authentic and she shares many looks, from everyday to special events. Thássia has partnered with several haute couture brands and always posts photos and tips from amazing places.
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3. Camila Coutinho
And of course, Pernambuco Camila Coutinho could not be left out of the list of major national influencers. She started posting her work in 2006 and is considered the first fashion blogger in Brazil.
Today she has 2.4 million followers on Instagram and her blog, Stupid Girls, is a reference in the fashion world. Camila loves to post about looks, beauty and lifestyle. In 2018 she published the book? Stupid Me ?? who talks about her career and gives tips for becoming a digital influencer.
4. Lu Ferreira
Known as Chata de Galocha, Lu Ferreira is an influencer who talks about fashion, beauty, travel, gastronomy and lifestyle, all in a very sincere and responsible way.
In addition to posting on her Instagram, which has over 700,000 followers, she also produces content for YouTube, such as recipes and reviews, and launched her own brand of skincare products.
5. Ju Roman
Ju Romano created his blog? Between Topetes e Vinis? in 2009, a website for women who don't fit the standards. The influencer talks mainly about fashion, beauty and behavior, and posts various tips on looks plus size.
Also read: 100 photo captions alone that will make you shine on social networks
Ju has over 350,000 Instagram followers, as well as people who know her through his blog. She is part of the body positive movement that inspires women to accept their bodies as they are.
6. Mari Maria
And if you like makeup, you may have heard of Mari Maria. With over 10 million followers on Instagram, she became known for her makeup tutorials shared on her networks.
In addition to the beauty walkthroughs, Mari posts original look photos and has her own makeup line. According to her, makeup helped her feel more self-confident.
7. Nina Secrets
Bruna Martins, better known as Niina, is a 25-year-old from São Paulo who has over 3 million followers on Instagram and another 3.5 million subscribers to her YouTube channel.
Niina talks mostly about makeup in her videos and uses Instagram to talk about fashion, beauty, travel, music, decorating and everything about her life.
8. Rayza Nicácio
And if you like authentic style, you can't stop following Rayza. With over 1 million followers on Instagram, she posts stylish looks for both everyday and big events.
In addition to fashion, Rayza gives tips for curly hair and talks about decoration, travel and his own daily life on his Youtube channel.
9. Alexandra Gurgel
Alexandra Gurgel, from Alexandrismos channel, talks about several issues in her social networks, from plus size fashion to feminism and the acceptance of her own body.
Its contents are indispensable for discussing the ideals of beauty and self-acceptance. She has approximately 700,000 followers on her social networks and is the author of the book Stop Stop Hating, which talks about the body positive movement, self-esteem and the fight against gordophobia.
10. Nah Cardoso
Successful among teens, Nah Cardoso has 7.8 million followers on her Instagram and over 3 million YouTube subscribers. She produces diverse content such as looks and makeup tips, travel and lifestyle.
These are the well-known and established influencers from Brazil and, as you have seen, they talk about various topics, from look tips to discussions about feminism and self-acceptance.
Advantages of being an influencer
- Flexible schedule: Being an influencer allows you to choose work times yourself without having set hours to work on;
- Choice of own editorial line: As you are responsible for your content yourself, it is up to you to decide what you will cover in your posts, what you will defend and what you will disclose;
- Financial Opportunities: Being a digital influencer brings multiple financial opportunities through monetizing your work, contacting partner brands and advertising products in your posts. Some people start producing content to supplement their income, and if the business shows results, they change careers to focus exclusively on being influential.
- Access to various events: This profession opens up opportunities for access to exclusive product launch events, content fairs and occasions that allow you to broaden your audience and get to know other social niches.
- Sponsoring Brands: Sponsoring companies, in addition to giving their products to influencers to use, also pay incredible experiences for brand awareness. Several influencers travel and have the lifestyle fully sponsored by an organization.
In addition to these advantages, you will contribute to the shaping of certain social groups and gain access to unique experiences such as incredible events and trips.
Disadvantages of being an influencer
- Overexposure: Promoting your lifestyle is part of your job, so everything you do is posted on social networks and is subject to the eyes of millions of people.
- High content production: Being a relevant digital influencer requires you to be available and fully committed to content production. You need to plan the agenda in advance, film, take photos, edit and post new materials often.
- Big investment at the beginning: To start a professional Instagram or new YouTube channel, you need to make upfront investments to buy quality equipment. At first you may have to produce content without getting anything back because your reach number is still irrelevant.
- Constant updates: To keep your content relevant, you need to stay current on everything from industry trends to new application tools. Updates are constant and in this area there is no room for comfort or procrastination.
- Haters: with higher views, you will also be exposed to negative comments about your work.
Before you decide to be a digital influencer, you need to balance what is important to you. If you don't give up privacy and commit to producing constant, up-to-date content, this may not be the ideal profession.
How much does a digital influencer earn?
The values an influencer receives vary greatly according to the number of followers, the engagement they receive, and the content they produce.
On average, an influencer earns $ 3,000 to $ 5,000 a month through paid posts, brand partnerships, and YouTube video views. The range of values is large according to the engagement and credibility of the influencer. Long time marketers who produce consistent content tend to earn much more than this average. Early blogs and channels may not reach this value in the first few months because of the initial investments required.
How to make money being digital influencer?
If you are interested in being a digital influencer but still have questions about how to make money from it, here are some profitable ways to do this:
1. Youtube Views
You can make money if you produce videos often and that can reach a significant number of views. Youtube monetizes videos according to their channel engagement and so there is a financial return for their content.
2. Sponsoring Brands
Most big brands look for big influencers to be sponsored. With this, the influencers get the brand products for promotion, and have paid experiences for this company.
3. Posting Paid Content
You can start advertising for brands in your videos or posts. Usually, the influencer charges a postage fee to advertise the product, varying according to how many people will be reached.
4. Exchange
Barter is the exchange of favors, and although you don't make money directly, you will receive big-brand products in exchange for disclosures. This is a great opportunity for those just starting out.
5. Events
You can offer your services to attend travel, beauty and style events. It is possible to charge for workshops and workshops with content production tips.
Depending on the number of followers you reach, you can also participate in big brand commercials, as well as having travel and products fully paid for by organizations.
How to become one?
And if you think about becoming a digital influencer, check out 5 tips on what to do in the beginning:
1. Lose shyness
Because this profession involves a lot of personal image and the dissemination of your photos and videos, you need to lose your shyness to be an influencer. This is true for posting content that is trustworthy and credible, as well as facing people who disbelieve their work early on.
2. Define your content
Defining the theme of your content is important so that you have a north of what to produce and what audience you are looking to reach. This makes it easy to set your agenda and make content targeted to your niche.
3. Search References
If you have no idea how to take a well-produced photo or don't know how to make a cool video, look for references. It can be from your favorite digital influencers or from books and tutorials that help us produce quality content.
4. Materials and equipment
When producing your content, invest in good materials and equipment such as cameras, tripods, microphones and lighting. The production makes all the difference in the result and the videos and photos are more credible and professional when they are of quality.
5. Photo Apps
Before you publish your photos, you can use some apps to correct the lighting and tweak the image. Just download it to your phone and choose a specific filter like the aesthetics of your Instagram feed.
These complete tips can be followed in the video:
Digital influencers tips
We talked to three digital influencers who told us about their careers, talked about their content and gave some tips for those just starting out. Check out!
Lai Bertodo from Sao Paulo
Lai Bertodo, who came from the coast to Sao Paulo, has an Instagram profile with over 14,000 followers. She says she started combining images and was inspired by the feeds she liked the most to produce her own content. She started posting more photos and went into the makeup world after some people commented on her appearing more on Instagram.
Lai, who has always been passionate about photography, comments that she did not start the feed with the intention of being an influencer, but some brands sought it out for promotion and things were flowing. As you can see from her feed, the photos are mega-produced, so she uses the stories to share what's real.
"I always tried to be as authentic as possible, especially when the story update came out." The vast majority of great influencers show perfect life, no blemish, all pink? And I watched and was sad, because I saw that my reality would never be like hers? ? Lai Bertodo
Luma Jady from Sao Paulo
Luma Jady, who is a model and influencer, likes to talk about everything through her social networks: politics, thrift store looks, hair, mental health, religion, circus, theater and all without being boring or forced.
She has been on Instagram for a long time and today has over 6,000 followers. Luma states that being herself and showing the daily life of a normal person has caught the attention of those who follow her. Her passion for modeling coupled with her photos has already earned her many opportunities and work proposals.
? The tip I give is? Be you ?, this is the most important tip. Be real, don't try to show what isn't, people like it.And post a lot of stories, the audience really likes when we communicate in stories, talk, poll, questions, it makes them know you more and you know your audience. ? Luma jady
Karol Miranda from Maringa
Bachelor of Laws, Karol began posting photos of dressing room looks in mid-2017, reconciling fashion with work in another area. In 2018 she decided to try contacting local brands for partnerships. Despite some initial refusals, several stores have accepted their outreach work and are their partners to this day.
Today Karol works exclusively with content production, always seeks to update, diversifying his posts. She wants to consolidate her audience in an average city before expanding to other places.
Be authentic, follow your instincts and plan the content you are going to produce. Like any other work, content production requires organization, periodicity and a dose of creativity to stand out. ? Karol Miranda
All three produce quality, diverse content and are always up to date using Instagram's new tools to chat with audiences. And all this without losing authenticity and style!
Now that you know all about digital influencers, you can look for some to follow, or how about starting to spread your own content?
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