Sell ideas It can be even harder than selling a product. It may be a quality and innovative idea, but the secret is in persuasion power To convince people that it has advantages, is viable and can bring benefits.
Tue persuasion strategies It is indispensable and you will surely need them at some point, be it your personal life or your career. The sooner you can develop them, the better. So you are ready and will know how to act when necessary.
And you don't have to be an expert to know how to convince people and sell your ideasJust follow some tips.
Where to start?
The first step is to sharpen your ideas and know how to make them convincing. Most of the time, no matter what? say, but the way? how? it says. People may even politely listen to what you have to say, but they will only accept your ideas if you pass credibility.
Briefly present your concept, get to the point. When you want to convince people about an idea, it is best to talk accurately about it and why it is better than the alternatives.
Therefore, one of the most important steps to sell your ideas is to justify them. For example, you have a project that can streamline tasks in your industry. One of the ways to convince your superior and co-workers about this is to justify that with the changes you suggest, the company will spend less, employees can save time, improve performance and even lessen the stress burden. that they yield much more.
Or, you are selling your car and a potential buyer is interested in the offer. To convince you, you can justify that as the car is in good condition, you will not have to spend on mechanical problems and the amount spent on maintenance still outweighs the bus expenses.
But beware, a very common mistake that wipes out all the credibility of those who want to sell their fish is to confuse justifying their cause with telling advantage, and then they end up being boring.
Another mistake is to think that the person you're trying to sell an idea has the same motivations and interests. Maybe people don't find it as important as you, but that's where the work of seducing begins. and win the other for your ideas.
Although at first you can convince few people, don't be discouraged. Good doses of enthusiasm and perseverance do no harm to anyone, and your work doesn't end when someone says yes. Invest in your ideas and believe them if you want the number of people accepting your proposals to increase.
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method (January 2021)
- Career & Finance