Cosmetic manufacturers are becoming increasingly attentive to reducing environmental impacts by investing in sustainable beauty products, and participate in environmentally friendly initiatives. Among food, clothing and accessories, the beauty industry is adapting so as to less and less please the planet.
Companies are no longer doing animal testing, have started betting on “green” packaging, and are using refills to create a smaller container production flow. Therefore, the use of natural ingredients of plant origin is no longer a concern to become a priority. Then the new luxury is defined: effective and good quality natural cosmetics.
The website of the PEA (Animal Hope Project) provides in this link an updated list of national and international companies that do not test their products on animals. Check out the list and see which products and brands you can use without harming animals and the environment.
Therefore, amidst the actions taken, the Hair Brasil 2012 Fair exhibited sustainable products created in order to reduce their environmental impacts. Among the releases presented was an eco-friendly dryer, a biodegradable hairbrush, among others.
However, prominent in this segment is fashion consultant Chiara Galeta, whose focus is to disseminate pertinent information about the universe of fashion and beauty linked to sustainability, and then seek healthier consumer habits by choosing brands that have a commitment to the environment. environment.
How to choose sustainable products
Reduce the amount of products used? Escape the consumer appeal imposed through mass media. Purchase and use only the products really needed for your skin in your daily life. Before you buy them, evaluate if they really will be useful. Reducing the amount of products is the first step towards sustainable beauty habits.
Opt for engaged brands? Choose companies that care about the way they get raw materials and make sure they spread consistent messages according to their actions. Research your values and look at product labels. Therefore, prefer cosmetics made with natural ingredients; the more natural the better both for the environment and for the body.
Natura, for example, created the Ekos line, adopting sustainability in raw materials. Avon, however, recycles 80% of its waste, just as Éh Cosméticos developed the Recycle Éh project, and Unilever's Dove produces recyclable packaging. These are some of the country's companies involved in sustainable projects.
Identify sustainable attitudes? Make sure that a brand has environmental awareness projects, as its product discloses and avoids, for example, the waste of packaging and leaflets, and if it uses recyclable materials and biodegradable packaging, as those of common plastic take time to decompose in the environment.
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