Serum: A powerful ally for beautiful hair and rejuvenated skin

When it comes to beauty, both skin and hair, one type of product has increasingly caught the attention of women: the serum. Do you already know its benefits?

Juliana Jordão, postgraduate doctor in Dermatology, Full Member of the Brazilian Society of Dermatology and the Brazilian Society of Dermatological Surgery, points out that serum is the name given to a fluid vehicle, similar to an aqueous gel, used for both facial and anti-wrinkle products. and sunscreens) as in hair care products.

Mayara Bravo, MD, All Clinik Dermatology Physician, points out that serum is the name for products that have a high concentration of actives with a fluid, non-greasy texture.


? And in the case of the facial serum, because it has a fluid texture, the product is ideal for patients who want to enhance the treatment of the skin, especially those with mixed or prone to acne, since it does not leave the skin oily ?, comments Mayara .

Who knows more about this product that today is part of the beauty routine of many women? Check out all the information below.

Read also: Homemade Moisturizing: Tips and Recipes for Flawless Hair


Hair Serum: For Even More Beautiful Hair

Juliana points out that the capillary serum is a product, in general, formed by the combination of moisturizing and repairing actives and easy to apply because it is more fluid. ? The most common actives are moisturizing oils such as almonds, silicone, keratin and vitamins. Its light and fluid texture makes it easy to apply on long wires ?, he says.

Thiago Bianco, a specialist in hair restoration, stresses that the serum is a finalizing product, which has the advantage of concentrating various nutrients, vitamins and hair softeners. "Unlike other products, its texture is generally more fluid and non-greasy, acting as a middle ground of the products, which benefits the wires without weighing or making them greasy," he says.

One of the advantages of the serum, according to Bianco, is that a large amount of product is not required for the result to be noticed in the yarn. Another advantage is the high concentration of benefits in a single product.


In this sense, the serum can be indicated for the most diverse types of hair problems. "Are there frizz-controlling serums that untangle, shine, and seal the wires?" Depending on the problem, is there a serum that can help ?, comments Bianco.

Juliana emphasizes that the serum is indicated for dry or damaged strands as a way of hydration and protection after washing. "But for oily or short hair, the product is not very suitable, as it can look excessively oily," he says.

Read also: Leave-in: How to use the product that moisturizes and protects hair

Serum x Leave-in

Juliana explains that both serum and leave-in are applied to the length of the damp strands after washing. However, what differs in most cases is the vehicle that, in leave-in, is usually cream, heavier and less fluid, ideal for very dry hair. Its components predominate moisturizers and substances to control volume and frizz. Since the serum, because it is lighter, is more democratic. Its main function is to maintain the brightness and vitality of the wires, and repair the dry ends ?, he says.

Mayara points out that, unlike leave-in, the serum does not weigh on the hair, allowing daily treatment without compromising hair aesthetics, especially of less voluminous hair.

Thiago Bianco points out that another difference between the two types of products is that the leave-in also has the thermoactive function, that is, helps protect the wire from the action of flat iron, dryers and modellers. ? The consistency of the leave-in is also usually more creamy and it is also indicated to define the curls. ?, highlights.

Serum x Repairing Oil

While the main function of the serum is to maintain the shine and vitality of the strands, and to repair dry tips, repair oil has the unique function of sealing split and damaged tips, according to Juliana.

The tip repairer, as the name implies, deals with the tip of the hair, as Bianco points out: "It is a kind of sealing that ensures a shine and aligns the hair, especially after the use of heat agents."

Read also: 5 avocado home remedies for hair, face and stretch marks

How to apply serum

Juliana advises applying the serum to damp hair after washing, 2 to 5 drops, the length of the hair, especially in dry and damaged."The application can be done as needed, but in order to avoid the oily aspect, it is recommended every 2-3 days," he says.

Hair expert Thiago points out that, as with most hair products, the application should be done without reaching the root, prioritizing the length and ends. "The product can be used with damp hair (to ensure nutrient absorption of the product) or dry (to soften split ends and straighten hair)," he says.

"The amount of times to use in the week depends on the condition of the hair, if the strands are oily, it is indicated at most twice," reinforces the expert.

According to Mayara, a good tip for better treatment effectiveness is to carefully apply the serum a few hours before washing your hair, either before bed or at the gym, for example. "Thus, we were able to increase the concentration of actives in the hair fiber, and then, after washing, small concentration will be sufficient as a finisher and for maintenance of treatment", clarify.

Serum options to buy and rock

Want to start treating yarn today using a good serum? Check out some product options below:

Also read: 10 foods that can help improve the look of your hair

Serum Siàge for $ 9.99 at Loja Eudora

Sérum Vizcaya Evolution for R $ 30,99 at Drogaria São Paulo

Sérum L? Oréal Professionnel Absolut Repair for R $ 77,90 at Da Dama

Light Serum Tip Repair for R $ 37,90 at The Beauty Box

Serum Aussie for R $ 53,13 at Glio

Kérastase Initialiste Sérum for R $ 445,90 at Da Dama

Sweet Hair Serum Anti-Stress Cronos for $ 20.99 on Web Beauty

Argan Oil Capillary Serum for $ 32.77 at Americanas

It is worth mentioning that if you have questions about which serum to choose, or how to use it, the ideal is to talk to your dermatologist or hairdresser, so that she can indicate the amount and frequency of use of the product. product, taking into account the particularities of its wires.

Facial Serum: An Ally in Skin Care

Juliana points out that serum is the name given to the vehicle used in some anti-wrinkle and sunscreen products with a drier, more fluid consistency, similar to an aqueous gel. It is the darling of oily skin as it is quite fluid and dry. It has several actives, the most common being antioxidants, such as vitamin C, ferulic acid and resveratrol, hyaluronic acid, rhamnose, or oil control products, such as LHA and glycolic acid ?, he explains.

Dermatologist Mayara points out that the high concentration of the active ingredients in this type of product can generally help:

  • in hydration,
  • in collagen formation,
  • in reducing spots,
  • in rejuvenation.

Regarding serum types, Juliana explains that what differentiates one serum from another is the added assets. ? This varies by brand and function of the product. In general, we have anti-wrinkles and sunscreens. Some more or less concentrated in assets, indicated for more or less aged patients ?, says the dermatologist.

How to apply facial serum

The facial serum can be used daily. Juliana advises to apply around five drops across the face in the morning before the filter or at night, as directed by the dermatologist. The need for its application at night or day again depends on the assets. Serums containing vitamin C, for example, are preferably applied in the morning ?, he says.

Mayara points out that, depending on the product indicated, it can be used once or twice a day, it is most important to always apply a small amount on the back of the hand, and only then distribute a thin layer on the face, evenly.

Suggestions Of Facial Serums To Buy

In the gallery below you can see examples of serums that are easily found for sale:

Anti Aging C + C Facial Serum for US $ 69.99

Umbu Invigorating Serum for R $ 89 at Loccitane

Avene Hydrance Moisturizing Serum for R $ 123,02 at Americanas

Bel Col Piel Serum for R $ 124,90 at Americanas

Radiance Renewal Facial Rejuvenating Serum for R $ 169 at Sephora

Serum Koloss for $ 21.95 at Americanas

Clinique Facial Revitalizing Serum for R $ 249 at Sephora

Biomarine Facial Whitening Serum for R $ 139,92 at Americanas

Although facial serum offers incredible skin benefits, if possible, talk to your dermatologist to find out exactly which type of serum (which one is active) is best for your particular case, for a beauty treatment. really effective.

Now you know that for those who want to ensure healthier and more beautiful hair, as well as for those who want to take care of their skin (even avoiding premature aging), the serum is a great ally!

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