ExoHair, the hair straightening brush

In search of the perfect straight hair, millions of Brazilian women look for beauty salons to change the natural structure of the hair. The problem is that often the formula of straightening, relaxing and progressive ends up leaving the strands damaged, brittle and with signs of dryness.

Thinking about making women more beautiful, but without ruining their hair, a Brazilian doctor and chemist created ExoHair, a brush that promises to leave the strands treated and stamped at the same time.


This is because the product contains collagen-derived acid proteins, which allow to eliminate failures in the hair cuticle. In general, the problem arises from sun exposure and overuse of the dryer, flat iron and chemistry. By replacing these proteins, the strands become softer, shinier, more aligned and smoother.

Another advantage is that the assets form a protective layer around the strands, preventing water from entering and keeping the hair straight longer. Thus, the brush lasts about two months. Best of all, the whole effect is achieved without using formaldehyde.

The ExoHair brush is suitable for any type of hair, but the degree of straightening depends on factors such as texture, level of curl, frizz and sensitivity of the hair. In some cases, absolute smooth can be achieved as a result.


ExoHair's formulation is also compatible with any chemistry. Even so, the wick test should not be missed.

The application should only be done by professionals and for this, you need to look for a beauty salon. The procedure lasts a maximum of three hours, leaves no smell on the hair and the hair can be washed on the same day.

ExoHair step by step

  1. The threads are washed with anti-waste shampoo;
  2. Moisture is removed with the towel and the product is applied strand by strand, always from half a centimeter of the scalp;
  3. The product formula is activated with flat iron. The hairdresser passes the board in thin strands, repeating the movement at least six times on each;
  4. Then apply a finisher to close the wire cuticles and a leave-in;
  5. The procedure ends with a brush on the wires.

How I Usually Style My Hair - Edward Avila (April 2024)


  • Straightening, Hair
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