Greater time flexibility, better quality of life, autonomy of decisions? These are some of the main reasons why a person wants to start their own business.
However, of course, not everything is a 'bed of roses'. Starting one's own business not only offers advantages, and it takes a lot of responsibility for that.
André Miotto, business consultant and managing partner of AMX Soluções in Integrated Management, points out that every professional who starts his own business gives himself the chance to personally and professionally, putting his views and intuitions into practice. "Entrepreneurs will achieve financial and marketing development, expansion and success, thus becoming independent professionals in both the professional and economic spheres," he says.
The person who chooses to start their own business is sure to have many challenges on a daily basis, as Miotto points out, but everything is part of the process. ? Flexibility and vision are of utmost importance? Now who has become entrepreneur is ahead, is no longer supporting ?, highlights.
The main point of attention, according to Miotto, is that now, by owning it, one will be exposed to unexpected and timely changes and actions that require waist play, flexibility, common sense and financial, human and business experience to deal with. . "When it comes to unforeseen events and adversities, the Brazilian market requires at least the entrepreneur to be able to avoid unsustainable financial and marketing losses," he says.
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The business consultant points out that the professional needs to be willing and prepared to take responsibility towards his market and clients. • The search for products and services is increasingly qualified and consumers tend to demand more knowledge and efficiency from the entrepreneur. Along with this it is very clear that the tax burden tends to make entrepreneurship difficult ?, he says.
Another important point, according to Miotto, is the absence of the card for the businessman, who will often have a working day of more than 8 hours a day and still without a salary deposited in the current account at the end of the month. Remembering that vacations and holidays will be a thing of the past in the beginning. Of course, all this tends to adjust over time and more business experience?
The main advantages and disadvantages of undertaking
Marcel Spadoto, CEO of M2BS, Partner of Opportunity Consulting and FIA Professor, Economist, Accountant, Postgraduate in Sales & Marketing, Business Specialist at FGV, Consultant and Speaker in Sales, Marketing and Management, highlights, in short, which are, in his opinion, the advantages of starting one's own business:
- Realize your dream;
- To take advantage of their knowledge, skills and experience;
- Have a chance to profit and earn above a CLT employee;
- Possibility to establish your work pace;
- Personal satisfaction.
Spadoto highlights what are, in short, in short, the disadvantages of opening one's own business:
- Uncertainty;
- Many variables that are not under your control;
- Not properly managing anxiety and pressure;
- Not having evaluated all the risks and possibilities.
6 Things To Consider Before Starting Your Own Business
Experts cite the main things a person should consider before starting their own business:
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1. Do you have the aptitude to undertake?
According to Spadoto, a relatively simple set of measures can avoid complex problems in the future. And among such measures is a test of your ability to undertake.
2. Are you willing to take risks?
Still according to Spadoto, it is important to assess how much you are willing to take risks.
3. Do you have a plan?
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For Spadoto, it is essential to still make a detailed business plan and, if possible, with professional help.
4. Do you know each other well?
According to Miotto, the entrepreneur has to assess whether he has knowledge and skills to relate to employees, customers and under pressure. ? The entrepreneur must have a careful and selective vision in his focus of action, always set bold goals and take into consideration that every venture has risks, but always have to be prepared for small stumbles, knowing that this will serve its success? , says.
Self-awareness, according to the business consultant, is critical when starting a business and will primarily serve to understand if the profile and idea are in line with the expectations of the potential audience and what they expect from your service or product. . "Not to work with emotions and surprises it is necessary to work out a good business plan," he adds.
5. Are you cautious?
Miotto points out that one consideration that should be taken into account is that the entrepreneur's greatest fear is that he will fail and end up wasting time and money invested in the business. "A successful entrepreneur takes risks and misses many times and this process is natural, but I stress that caution and care is needed not to cause fatal errors for the company," he says.
6. Do you trust your capabilities?
Miotto explains that many professionals have a lack of confidence regarding their competence and ability to realize their venture and attitude. "And so they end up taking a step back in time to take off for a high flight," he says.
Testimony of those who have already opened their own business
Fernando Mello, owner of the Carnival Agency, says he decided in 2010 to start his own business, in partnership with a friend. I received an invitation from a close friend and current partner to quit and open a Digital Marketing agency. I was very well paid, working at Bayer as a program analyst. My main task was to maintain the company's administrative systems. I decided to start my business because every day I got up from my bed to go to work I was sad to do something I didn't like and counted the hours for the day to end. This was not life and not fair to me or the employer. It sounds like a lie, but it was on April 1, 2010 that the decision was made ?, he says.
According to Mello, the main difficulties he faced were: winning new customers and reeducating to live with less income. “I got over it with the support of my wife who also believed it could work. We stop spending on restaurants, theaters, among other expenses. We cut costs like cable TV, maid and we cook and freeze the meals of everyday life ?, he says.
I studied a lot about digital marketing and we were able to give great results to our clients. From this moment on I started to receive several referrals and the number of clients has grown terribly ?, reports Mello.
The entrepreneur gives a tip to those who are thinking of opening their own business. "The main advice is to open your business to make your life and that of others better." If the intention is only money your difficulty will be quintupled. But if you do it for taste, everything will become easier and better. Good luck? He says.
Is it worth investing in a franchise?
Thinking about having their own business, many people even consider opening a franchise. But is this really advantageous? What to consider before opening a franchise? What area to invest in? These are some common questions surrounding the subject.
Paulo Cesar Mauro, CEO of Global Franchise, explains that the franchising market has been growing year on year above national GDP, as well as a low closing rate. "So one of the safest options for those who want to undertake," he says.
One of the biggest advantages of the segment, according to Mauro, is that the entrepreneur has the chance to be associated with a well-known and consolidated brand or product. "In addition, a franchisee's chances of success in his business are greater because he will have access to brand know-how, standardization and multi-step support," he adds.
According to Mauro, before investing in a network, the investor should make some considerations:
- You need to research and analyze what type of business fits your profile, because affinity with the brand segment and industry experience are crucial and should be taken into account at the time of decision.
- Another important point to be evaluated is the capital required for the investment. Before buying a franchise, the entrepreneur needs to analyze his finances and make sure that the business really conforms to his financial conditions, because at the beginning of the operation, it will be necessary to inject money for the business to start. Ideally, follow the network's recommendation as to the amount of working capital (cash reserve) required until the business is balanced. If it can have an additional value, even better.
The opinion of those who bet on a franchise
Wilson Kano, director of ObentôMania, a restaurant chain that works with Japanese lunch boxes, believes that it was advantageous to invest in this type of business as the food business is one of the few that, despite crises and economic fluctuations, continues to advance.
In Kano's opinion, before investing in a franchise, the ideal is to know the business minimally.• Conduct lots of research, compare thoroughly and hit the hammer with the one that most accomplishes you as an entrepreneur. Because one thing I can say: anyone who invests in a franchise thinking it is easy money, with little sweat, is wrong. The advantage of buying a franchise is that you have more chances of revenue (being in a network), have support and adhere to a successful model ?, says.
Alessandra Brandão, director of the 2be Study exchange network, points out that the area of exchange has grown by over 600% in recent years because people are becoming aware that the international experience and learning of a new language on site makes a difference in curriculum and language. life. "So, to undertake in this segment of the economy is to make an almost sure bet," he says.
For Alessandra, franchises, regardless of their segments, are safer businesses. ? After all, the future franchisee gets the opportunity to be part of a network already recognized by the public, with a proposal that tends to be differentiated and have a unique support? quite different if he himself decides to start a new network / brand ?, he says.
Tom Ricetti, director of Drive To Bread Bakery To Go, points out that the entrepreneur needs to be aware that while franchising offers a number of advantages, such as membership in a well-known brand and franchisor support, business success depends on managing and his dedication. "Therefore, before opening a franchise, the entrepreneur needs to search and find a network that fits his profile," he says.
Erni Luís da Silveira, director of the Vinho & Ponto network, believes that when the entrepreneur opts for a franchise, it is essential that he / she has affinity with the product or service in which to invest. It's not just a matter of money. He must be aware of the hours and hours of work and dedication. Therefore, I indicate to undertake something that gives pleasure and fulfillment. So surely all efforts will be made with joy and love, he says.
More tips for you
Experts give their tips to anyone who wants to start their own business:
- "Talk to people who have undertaken and got along, and especially those who have not done so well, to know and understand the learning curve." (Marcel Spadoto)
- "Act rationally about the sizing of limits and tolerance, to know the point of departure and abandonment, if things do not go as planned." (Marcel Spadoto)
- ? To thrive and not go through great risks I suggest having a big differential, always planning at the tip of the pencil, excellent service, team up with professionals who are thinking of evolving more and seek more and more the quality of product and service. for the market to act? (André Miotto)
Did you like the tips? If you are thinking of starting your own business you already have good guidelines to start running after!
10 TIPS FOR STARTING YOUR OWN BUSINESS in 2017 (April 2024)
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