The campaign has a strong visual impact to warn against anorexia. Photo: Star Models. [/ Caption]
Star Models, a Brazilian modeling company, has launched a campaign against anorexia, an eating disorder that strikes men and women worldwide and is best known for the impact it has on the lives of models, especially those who are pressured every day to be thinner and thinner in the dictatorship of the beauty in which we live. The campaign is called? You are not a sketch? Which means, you are not a draft, in the case of fashion, translated as sketch.
With the help of Photoshop, the images of the models were distorted until they fit perfectly into the sketch's silhouette, leaving human proportions well beyond a healthy pattern. When it comes to drawing, a person with these measures would hardly be able to stand or lead a normal life, and that's what they want to warn about, anorexia and bulimia kill, are diseases that must be taken seriously and in no way should they be treated as a way of life or work tool.
The campaign is intended to alert and shock, to draw attention to the disease and show how is not the glamor of the catwalks that you see when you are in these conditions. About 3% of the population suffers from eating disorders, accompanied by psychological problems such as depression and distortion of self-image, which leads one to believe that one is overweight even when one is already far below normal. Due to lack of care and correct diagnosis, a good portion of these patients die every year.
There are rehab clinics that take care of exactly this type of disorder and slowly bring people back to a healthy and safe eating habit and help with proper weight management.
Skipping meals, taking radical diets, and cutting nutrients and calories is not healthy. Any dietary change that is drastic should be accompanied by a specialist. It helps spread this information and makes people aware of the risks of anorexia.
dove evolution (May 2024)
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