Dumond launches new campaign with Giovanna Antonelli. The actress who has been most successful not only for her role in the soap opera Salve Jorge but also for the various partnerships with brands ranging from nail polish to sunglasses, now poses in exotic mood to showcase the brand new pieces.
The inspiration for the collection comes from Chapada Diamantina, one of the most beautiful sceneries in the country, which had its fauna and flora, as well as the very history of mining the stones that gave the place its name, as the basis for the creation of this season's leather line. The color chart comes full of special stone names: amethyst (fuchsia), peridot (yellow), spinel (wine), ruby (red), zirconia (pink), sapphire (dark blue) and contrasting with the shades of the gem itself. stoned, present in the collection: carbon, rock, gravel, and other shades of the same family, sober and neutral.
The animal print, as it should be, is present, as well as fur, vegetal leather, and in the models, the shorter boots, with a half way 60s and half western are the hits. All this, in contrast to spikes, studs and metal details.
The campaign was clicked by Valério Trabanco, styled by Rodrigo Grunfeld and beauty signed by Lavoisier. The photos were made in studio, with imitations of rocks and stones, and with panels depicting the Chapada Canyon in the background. The result is very realistic, check out the photos and video of the making of the collection that is already available on the brand's official website:
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MAKING OF DO ENSAIO DA ATRIZ GIOVANNA ANTONELLI ! (April 2024)
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