According to research results, it is not just a matter of feeling prettier, but rather of looking younger. Studies point out that as you get older, facial color shades such as outlined eyebrows or reddened lips tend to fade and become paler, which reinforces the concept of advanced age.
Other results show that this factor is almost involuntary, and while women focus on the color of the products, the impact it has on increasing the contrasts and making them look youthful makes the product more acceptable. , although you don't understand exactly why. Richard Russell, the study's lead professor and psychologist, did the research in collaboration with Chanel's R&D department, which is linked to skin and appearance issues.
289 faces between the ages of 20 and 70 were studied to arrive at the saturation accuracy of the lips, eyes and eyebrows, which tend to lose color vividness, and to turn gray in addition to the skin around these regions, which becomes more intense. dark Though unaware, the mind uses these small perceptions as age signs in a person, so the makeup that enhances these contrasts and brings the hues of the skin back to the more youthful colors helps to disguise how many birthdays the person has ever had. .
As an example of the modifications, the researchers cite the shade of the lips, which in addition to being paler and grayish lose the contrast with the surrounding skin, which in turn becomes reddish over the years, which makes the colors are close and the definition of the traces is lost. The research was confirmed at Gettysburg and Paris, with experiments with hundreds of digitally manipulated photo cases changing the saturation of the areas perceived in the study. The research was published by Professor Russell in the journal PLoS ONE.
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