fashion
March 30, 2024
Minutes To Read: 5

Meet the 10 most expensive brands in the world

The main trends in the fashion world are usually dictated by reputable brands, which offer a variety of personal products, such as shoes, clothes and bags that are the dream of many women. However, this dream is within the reach of only a few, as some of the objects of desire, such as the famous Hermès 'Birkin' handbag, made of crocodile leather and diamonds, cost about $ 240,000. Although expensive, the luxury market has already arrived in Brazil and has a list of VIPs with celebrities, socialites and businesswomen.

1 ? Louis vuitton

Despite being well known for its checkered bags, the brand was founded by Louis Vuitton in 1854 in Paris, selling leather chests and pouches. Only in 1930 did the brand begin to manufacture handbags, and from there it opened numerous stores around the world. Since 1998, the label's artistic director is Marc Jacobs, who has created a line of women's and men's clothing, watches and jewelry. According to the Millward Brown Optimor survey in 2011, the brand is worth about $ 25 billion. The brand has bags ranging from $ 2,000 to $ 80,000.

2 ? Lanvin

Jeanne Lanvin created the label that bears her name in 1890 in Paris. Before creating couture dresses, the Frenchwoman was a seamstress apprentice. In a short time, he conquered the Parisian women with dresses in shades of blue (known as Lanvin blue) and impeccable finishes. Soon, the designer opened stores and expanded the brand to the department of perfumery, sports, decoration and men. Currently, the brand director is Alber Elbanz.

3? Prada

The Italian label, which inspired the movie The Devil Wears Prada, was founded in 1913 by brothers Mario and Martino Prada, who sold pouches and chests. Currently, the current designer of the brand is Miuccia Prada, great-granddaughter of founder Mario, and has undergone numerous modifications over the years. The handbags became the darlings of celebrities in the 1980s, and since then they are one of the most copied in the world. In the 1990s, the brand created its second line, called Miu Miu, more accessible than the first.

4? Cartier

The watch and jewelry label was founded in Paris by Louis-François Cartier in 1847, when he inherited a jewelry studio in the city. It was Cartier who created the wristwatch in 1904 at the request of Santos Dumont. In 1911, these models came to be marketed and Cartier gained fame worldwide. The watches, made with gold, platinum, diamond and titanium are almost handmade and cost up to 50 thousand reais. According to a Millward Brown Optimor survey in 2011, the brand is worth about $ 5 billion.

5? Chanel

When it comes to elegance and sophistication, one of the most remembered brands in the world is Chanel. Founded in 1910 by Gabrielle Chanel, better known as Coco Chanel, the brand revolutionized the history of fashion, when its founder began to produce more comfortable skirts for women, freeing them from corsets. Coco was known for the perfection she gave to clothes. A reference in style, she created the chemisier dress, the bicolor flats and Chanel No. 5 fragrance, one of the best selling in the world. Currently run by Karl Lagerfeld, the brand remains in the luxury market and is worth about $ 7 billion.

6? Hermes Paris

Founded in 1837 by Thierry Hermès, the French label began its history producing horse harness. Over the years, it has been changing with the advent of technology. In 1923, the brand launched zippered bags, which was a novelty of the time. As early as 1929, Thierry's grandson Émile-Maurice launched the brand's first women's collection. But the object of desire of celebrities since the 1940s are leather handbags. Grace Kelly, Jack Kennedy, Victoria Beckham and other celebrities have all been clicked on with designer models. Hermès store was opened in Brazil in 2009, at Shopping Cidade Jardim in São Paulo. The brand is one of the most profitable in the world, with revenues of $ 11.9 billion.

7? Jimmy Choo

Jimmy Choo is currently one of the best known shoe designers in the celebrity world. Born in Malaysia, Choo moved to England, where he gained fame and recognition. The designer is one of the darlings of the famous and has even worn princess Diana. Currently, the brand Jimmy Choo belongs to the Labelux Group and the designer makes custom shoes and orders, with prices that average 1,500 Euros, about $ 4,500.

8? Gucci

Today, the brand, which is well known for its handbags and belts, is one of the most profitable in the world, worth $ 7.4 billion, according to a 2011 Millward Brown Optimor survey. Founded in 1921 by the Italian Guccio Gucci, the brand began its history with productions of equestrian themed bags, chests, gloves, shoes and belts.In the 1960s, it underwent reformulations with the founder's death and received the "double G" symbol that characterizes it. In the 1980s, stylist Tom Ford took over Gucci and currently, the head of the brand is the Italian Frida Giannini.

9? Rolex

Who has never heard of the famous Rolex watches? Symbol of sophistication and status, the brand was founded in 1905 by a German, Hans Wilsdorf in London. The brand, which was originally called Wilsdorf & Davis, was known for its high standard of product quality. The founder made a point of specifying that his watches were waterproof, damp, dustproof, hot and cold. There are several stories that try to prove the durability of watches, such as that of a woman who took the watch to a high temperature oven and it came out unharmed. Truth or myth, the fact is that the brand has established itself as one of the best in the business and most expensive. A Rolex watch can cost around $ 2,000 to $ 50,000.

10? Christian dior

The brand was founded in 1947 by Frenchman Christopher Dior after being a fashion assistant to Robert Piguet and Lucien Lelong. Graduated in Social Sciences, the designer liked to draw and in the 1920s opened an art gallery. With the crisis of 1929, the business could not resist and Dior realized the talent for creating clothes. In 1946, he opened his own studio in Paris, and the following year was already a sales success among the High Society. Gradually it won famous clients, such as Princess Grace Kelly. John Galliano is currently the director of the brand, which continues to grow every year.

Classic model of the brand can be purchased in Brazil with prices ranging from $ 2,000 to $ 80,000. Photo: Reproduction.

Lanvin's pink makeup bag? $ 2,150 and black? R $ 1,790. Photo: Reproduction.

Prada Teddy Bear Keychain? $ 510. Photo: Reproduction.

Cartier watch in gold, steel and sapphire glass. R $ 15,154 at chrono24.com.br. Photo: Reproduction.

Object of desire, Chanel's classic 2.55 bag costs around $ 10,000. Photo: Reproduction.

The Birkin model is one of the darlings of celebrities. The bag is available in different sizes and costs around $ 10,000 to $ 120,000. Photo: Reproduction.