Natura: know the best products of the brand

Natura is a Brazilian brand founded in 1969. Since the emergence of the brand, the sale is made by direct form, ie, from dealers who take the products to the consumers' home. The brand started offering only female products, but 10 years after the emergence, Natura bet on a line also male.

In 1983, thinking about the concept of sustainability, Natura was the first national brand to offer product refills. Since then, one of the strong features of the brand is its appeal for the preservation of the environment. In 2006 the brand ends animal testing, thus becoming a vegan brand, since the components of its products were already only vegetables.

According to its own data, Natura has 1.6 million consultants, about 4,000 advising consultants and about 100 million Brazilian people annually consume Natura products. In Brazil, the brand has the preference of 44% of consumers of cosmetics, hygiene and perfumery.


Check out a little about branded products, where to buy, tips from bloggers and also what are the steps to become a reseller.

5 Natura Makeups Recommended by Bloggers

Natura make-ups are also recommended by bloggers. Check out the bloggers opinion about 5 Natura makeup items that have been tested and approved:

Also read: 10 Makeup Tricks


1. Natura Una Liquid Foundation

This base promises perfect natural-looking coverage and is available in 8 shades. In addition to these advantages, the Natura Uma base also has SPF 15 protection and chronos antisignal technology. Check out the opinion of blogger Camila Coelho:

"Her coverage is amazing, I didn't need to go through several layers, at first it has already made my skin look beautiful and the best is that it has a super natural finish, but at the same time covers all imperfections, you know ?! It's like WISH !?

2. Natura Faces Concealer

Natura Faces concealer is ideal for disguising small spots near the eyes, dark circles and other features that the woman desires. The concealer is liquid, comes in a 10ml tube package and has 3 shades options. Who recommends the concealer is blogger Joyce Braga:


“I was impressed by the coverage of this concealer. He covered my dark circles, freckles and spots well! His consistency is more creamy and consistent. Yields a lot and a small amount is enough.

3. Natura Watercolor Matte Lipstick

Natura's watercolor matte lipsticks are available in 4 colors: nude, pink, red and wine. The brand promises a product that is easy to apply, long lasting and offers colors for different occasions. Ízabele Muller comments on the effects of the product on the lips on his blog:

Read also: 15 common questions about the eyelash mask solved

? The fixation is good, the color starts to come out a couple of hours after application, but still a little color on the lips for up to five hours. The cool thing is that has SPF 10, while the color to the lips, protects them from sunlight.

4. BB cream Natura Una

BB cream is certainly one of the favorite products of those who do not give up makeup in everyday life. BB cream Natura Una features SPF 30 protection, base, primer and antisignal treatment. The product is available in 10 colors to meet all skin tones. Blogger Juliana Goes is one of the fans of the product:

Natura developed its BB Cream with FPS30 which soon comes out ahead of the competition and earns many points with us. Another great advantage is a very efficient oil control and matt (opaque) effect. This held the shine well and the anti-grease effect lasted well for 4 hours.

5. Natura Watercolor balm lipstick

This lipstick comes in a retractable pencil shape, meaning you don't need to point. The product, as its name says, combines the characteristics of two products: lipstick and balm. It features the pigmentation function of lipsticks and also the hydration of balms. The product is available in 8 colors. Blogger Bruna Tavares from Pausa Para Feminices recommends balm and talks about its benefits:

I found mega mega mega easy to pass, you can make the contour quiet and the texture is a delight, fire hydrant but with adherence. In the formula has shea butter and vitamin E, which promise antioxidant action and hydration for up to 24 hours. All cover the lips well with just one layer.

Also read: 7 Ways To Save On Buying Cosmetics

8 Natura lines worth knowing

Natura has several product segmentations. Make-ups, perfumery and toiletries are offered by the brand from various lines. Learn below about each of Natura's main brands:

1. Watercolor: The line offers various makeup such as lipsticks, eyeshadows, blush, eyeliner, among others, and kits of makeup applicator brushes. All bases and lipsticks in this line have SPF 8 protection.

2. Chronos: This is a line that offers products for daily skin care of the face. Products offered include daily cleansing soaps, tonic lotions, moisturizing creams and age-specific antisignal creams. The creams in the line have FPS protection ranging from 30 to 60.

3. Faces: The Faces make-up line is focused on the teenage and young audience. It has lipsticks, bases, concealers, eyeshadows, among other items. Among Natura's makeup lines, Faces is the one with the most affordable price.

4. I AM: This line came up with the proposal to reduce waste, from product production to packaging disposal, which also aims to avoid product waste. Some of the products the line offers are shampoos, conditioners, hair care masks, body moisturizers and liquid soaps.

5. EKOS: The purpose of this line is to use as active components only elements of Brazilian biodiversity, extracted in a sustainable way. Some of the products that the line offers are shampoos, conditioners, moisturizers and perfumes. All products seek to extol the Brazilian culture.

6. Mom and Baby: This line, as its name implies, has baby care and mother care products. The line has soaps, stretch mark prevention creams, vegetable oils, kits with bag for baby items, among others.

7. Unite: Una is Natura's most sophisticated line of makeups. The products offered by the line are lipsticks, bases, eyeliner, eyeshadows and many others. Some of the bases in this line have Chronos antisignal technology and some products have SPF protection ranging from 15 to 30.

8. Tododia: Tododia is a line of daily hygiene and care products. Some of the products in this line are bar and liquid soaps, body moisturizers, perfumes and aromatic oils. This line has a wide range of flavor options.

I want to sell Natura: how to proceed?

Natura offers the possibility of being a consultant of the brand products. Registration happens by accessing the site. Check out the step by step below to become a Natura reseller:

  1. Visit the site I want to be a Natura Consultant;
  2. Click on the "sign up" option;

  3. Check here the prerequisites to be a consultant;
  4. Complete the form provided on the site and submit the scanned documents requested on the site;
  5. Wait for confirmation of your registration.

If you prefer, you can also become an online consultant. Online consulting happens from the creation of a virtual franchise of the reseller in Natura network. Sales then happen through your digital franchise, deliveries and billing are at Natura's expense. To be an online retailer simply register here and wait for confirmation.

The accounts of who sells Natura

Know the reality of those who resell the brand products through their catalogs:

Eliane, dealer 4 months ago:

“I decided to become a reseller because I already knew a lot of products and they are quality. Natura is a brand with plenty of time in the market and always with news in perfumes and body moisturizers. The advantages of being a consultant are always knowing more people, knowing the taste and preferences of each client, being able to attend Natura meetings and training, being able to buy discounted products and having more time to devote myself to other functions.

Elizabeth, dealer 2 years ago:

I chose to resell Natura because the brand offers products that I like to use and most people prefer to buy. I love attending new product courses and training so I can help you choose the best product for your skin type, hair, makeup, etc. As a reseller I can also buy the products with discounts.

There are many advantages to being a reseller of products. Some of these are the ease of being able to organize your time at your best, being able to do other tasks at the same time, and also being able to resell multiple brands to increase profits.

Other cosmetic brands like Mary Kay, Avon, Queen Bee and Jequiti also offer the possibility of reselling through the consultants.

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