Pajamas: New Trend for Street Wear

For the season, designers are inspired by comfort and lightness, and create models of clothing to be worn daily in men's pajamas. So once they reach trending status, thanks to Dolce & Gabanna's 2009 summer show, the pajama-style sets are back, made up of usually silk and patterned pants and shirts.

However, Stella McCartney, Louis Vuitton, Lanvin, Emilio Pucci and Salvatore Ferragamo were some of the brands that invested in the idea and put on the spring / summer catwalks in pajamas, fluid and comfortable looks. Soon, among the personalities who began to adhere to this trend are Jessica Alba, in a model of poas, and Rihanna, in a blue and gold pajama look; just like Anna Dello Russo, editor in chief of Vogue Japan.


The trend of pajama-style garments, however, requires quality, loose-fitting, lightweight, fluid fabrics. Colors and prints should encompass sophisticated shades such as black, navy, wine, oil and military green combined with artsy, abstract, paisley or digital monochrome outputs of stripped patterns.

However, every day, other brands start to create lines of comfortable, unstructured pieces and soft fabrics, in the form of pajama-like sets. The trend still divides many opinions, so the challenge then lies in balancing comfort with elegance.

However, it is possible to produce classic, modern and elegant compositions by adopting the reference. Thus, for those who want to bet on the style of the pieces, it is important to pay attention to the accessories and shoes used, which should be elegant and luxurious, so as not to create an extremely stripped look.


Also choose to mix comfortable and formal pieces, such as pajama style pants combined with a shirt, for example. A sweater dress under a structured suit jacket. Used separately, pajama style pieces can match blazers, shirts or blouses of other fabrics; Such as the look can be formed by combining silk, cotton or flannel with tailoring.

However, there are also pieces that contain both inlaid information, such as a shirt made of very thin tricoline, of type modeling; or pants that have a tailor-made sweatshirt design.

Metallic accessories such as necklaces, bracelets and scarves are also good allies of this trend. And to top it off, makeup should be slightly natural; the hair, on the other hand, must be purposely a bit messy.


Thus, the features of the pajama looks are unpretentious and fun, designed to be used in both casual and party compositions. On national catwalks, brands such as Animale, Triton and Fernanda Yamamoto inserted the model in their creations for winter 2012.

Jessica Alba, Rihana, Rachel Roy and Salma Hayek.

Caroline Seibert, Shala Monroque, Sofia Coppola and Anna Dello Russo.

Pajamas Outside the House: Fashion's Newest Trend (April 2024)


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