Personal Marketing: Do You Do It?

To achieve professional success, it is not enough just to have knowledge and a perfect resume. You need to take care of your image in the job market to get noticed, make your mark and your differential.

But how do you stand out in an increasingly demanding and competitive job market? The secret may lie in personal marketing.


But what is personal marketing?

It is like selling a product. The company needs strategies that work to make it known and win the public. The same is true in professional life, except that the product is you and your competence must be available to companies that can offer good opportunities and career growth.

Now that you know that a good professional image can make a difference, consider: Do you do personal marketing?

If you have come to the conclusion that you need to improve or invest in this aspect of your career, check out personal marketing tips. Know what characteristics a good professional can't help but want to be seen and especially remembered.


How to do personal marketing

To do self-promotion at work, seek to create an image of enthusiasm and professionalism, because a professional in love with his work transmits energy, is perceived by others as someone successful. Finally, having a passion for what you do is critical, as is striving to do your job to the best of your ability. Having professionalism is meeting deadlines, having discipline and organization, trying to exceed expectations, surprising.

Being a good professional also includes having great relationship skills with people, one of the personal marketing strategies that brings excellent results.


Treat your co-workers, customers, suppliers and superiors always with great respect and humility. Knowing how to listen to people's opinions, even if you don't agree with them, and demonstrating what you think at the right time are also important tips.

It is no use having much competence and not being able to establish good relationships. Maybe having a good relationship has a big advantage, so invest in your power of communication.

Therefore, to improve your personal marketing, do not forget the three basic characteristics: enthusiasm, professionalism and relationship skills.

Investing in personal marketing is investing in a positive image and attracting the attention of others.

The Art of Self-Promotion | Lizz Smoak | TEDxWestBrowardHigh (May 2024)


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