Professional behavior in social networks

More and more Brazilians are present in the social networks through the Internet. Among these people are many professionals who work in companies and need to behave properly to avoid harming their careers.

Considering this situation, in this matter we will discuss what employees can and should do on social networks and also what they should avoid at all costs.


Social networking can be a very positive and extremely useful tool for professionals, whether they are corporate employees, self-employed professionals or business owners.

In networking you can invest in networking and make useful contacts for your career or business. There are even networks that are suitable for this, such as LinkedIn.

In addition, social networking provides space for businesses and freelancers to spread the word about their work, increasing professional marketing and helping businesses grow.


However, social networking may not always have a positive impact on working life. Depending on what is exposed on the net, both a career and a business can be seriously hampered.

So you don't have to go through this, we've selected tips on behaviors that should be avoided in social networks, check out:

  • Don't complain openly about where you work, let alone badmouth your coworkers? If you have a problem, it is best to resolve it internally or leave the company;
  • Avoid leaving social media indirect about private business issues and your relationships with colleagues and superiors? subjects that should not be exposed to the public;
  • Try not to spread vulgar, biased messages or any message that may blacken your image or offend others;
  • Be discreet and use your best judgment when posting photos to your profile as well as updating your personal information? try to be realistic;
  • Avoid using social networks when you are very angry or tired, especially after a work day when you are upset about something that has happened. It can make you talk more than you should;
  • If the company you work for allows the use of instant messaging programs and social networks at work use services with common sense? Do not abuse chats, avoid spending more time on networks than working and leave to post and post photos when you are at home;
  • When using your personal profile on the Internet, avoid speaking on behalf of the company you work for without authorization or acting in a way that leads others to understand this;
  • Before making any statement online, consider whether it might offend someone or have a negative effect on your professional image? take care not to lose respect from your colleagues, superiors and clients;
  • Consider the need to use network sharing features and make sure it is really useful and wise to share something before you do it;
  • Be even more careful if your social network profile is publicly available or if you have your customers and co-workers added to the social network. If you prefer, do not add professional contacts in personal profiles;
  • When writing posts, make sure the grammar and spelling of the message is correct and read it before posting to make sure it is consistent? so you avoid committing gaffes with the Portuguese language;
  • Lastly, use work email for this purpose only, and never use your business contacts to send chain letters or pass on mood messages.

It is natural that you have already committed some of these social media missteps and have not even realized how much it could hurt your career. Now that you know how to protect the integrity of your professional image, just take a few precautions not to get in embarrassing situations with the company, its customers, and your coworkers.


To avoid problems, it is essential to have good judgment, to use a cordial tone in your messages and to be rational. Try to think about how other people will interpret what you are exposing. What can your client or coworkers think when they see this?

Taking care when using social networks is very important so that inappropriate statements do not lead the company to take action on them, such as a warning.

A golden tip is to try not to mix the professional and the personal. No one is required to add co-workers on social networks personal if this person is not really your friend. But you don't have to be rude either, if someone adds you, explain that you prefer not to mix personal and professional relationships.

So be wise and use social media just for your benefit and not to hurt your career.

Social Media’s Impact on Human Behavior | Suryabala Shenbagamurthy | TEDxUpperWestSideWomen (April 2024)


  • Career & Finance, Social Networking
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