Coca-Cola celebrates its 30th anniversary in Europe in style. After the news that Marc Jacobs is the new creative director of Diet Coke, it's time to meet his trio of cans that represent his career and important moments in the fashion world. Jacobs says “I feel privileged to put my stamp on the 30th anniversary campaign and be the new creative director. Diet Coke is an Icon and I Love Icons? In a press release at the launch of the cans. The contract is for a year, made especially for the commemoration of that date.
The first Diet Coke represents the 80's, with a drawing of a woman in a tuxedo and a bow tie background. Already the second, has the face of the 90s, with strapless pink and purple and background of lush birds in the same colors. And of course, the iconic can of the 2000s, brings a look of the catwalks of 2013, with petit poá red background. Unfortunately the news will not be seen here, being marketed only in 11 countries in Europe.
Marc Jacobs is not the first to design Coca-Cola exclusively, meet other designer drinks work:
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