On February 5, Alessandra Ambrósio announced the launch of her brand called "ále", in partnership with Cherokee Inc., a company known internationally for licensing fashion and lifestyle brands. Alessandra intends to follow her boho chic style with which the model usually circulates in her moments off the catwalks, cameras and lights.
The model already has over 10 years of experience in the fashion world, and said through the press release: “I am very eager to develop the brand that represents my life, experience and style. Will working with Cherokee help me operate globally with best-in-class retailers and renowned leaders?
For now, the brand is expected to hit stores around the world next year and to leave a taste of what's to come, with long dresses, lots of flowing pieces, jackets, blouses, leggings, vibrant colors, prints different and also the sexy touch of the fair pieces, check out the images of some sketches that were released.
Working out with Alessandra Ambrosio (May 2024)
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