Arezzo's new winter collection this year won a campaign starring singer-songwriter Sky Ferreira in the company of a cat. The video and photos show Sky in a super sexy mood by copying some movements of the cat and stretching through the environment. The production is by Giovanni Bianco, creative director of the campaign, who said in a release: "My idea was to put Sky in an environment of Godard movies because it's almost minimalistic, but the elements are very pop." The work also told Stefan Beckman, responsible for the setting.
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The photos carry the signature of Dutch couple Inez van Lamsweerde and Vinoodh Matadin who have recently campaigned for Louis Vuitton, Isabel Marant and Givenchy. Stylist Brandon Maxwell also reinforces the campaign team, along with Jeanine Lobelll, head of make-up and hairstylist Christiaan Houtenbos. The choreographer responsible for the sly and sexy kitty posture is Stephen Galloway, another owner of a weight portfolio.
Check out the Arezzo winter 2013 campaign videos:
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