L'Oréal Professionnel launches Brazilian hair line

L'Oréal Professionnel has created a line specially developed for Brazilian hair: Absolute Control. And besides the national proposal, the product is developed with raw material from the Amazon. Its main component is Murumuru, extracted and prepared to become butter and then added to the composition of the line, along with Argan oil, well known and darling of professionals to moisturize and take care of hair very well.

The products have a number of benefits, including reduced hair volume, frizz control, moisturizing, and nourishing the hair, not to mention that Murumuru seeds are sustainably sourced. The line is professional, suitable for beauty salons, so it will be for sale only in places that sell professional products and also with suppliers of branded products. The products that make up the line are: shampoo (R $ 54), conditioner (R $ 95), combing cream (R $ 111), mask (R $ 71) and the biggest innovation of the line, the multi-control cream shampoo (R $ 61).

Check out the video demonstrating how to use the Absolut Control line:

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