Personal stylist: worth hiring?

Known as the wardrobe making profession, the personal stylist works by helping people find their style and the best way to wear and match their clothes. It is the profession that aims to help others dress better and feel comfortable with their wardrobe.

To understand exactly what the personal stylist does, it is important to differentiate him from other very similar professions, such as the image consultant and the fashion consultant. According to Maria Valentina Ferreira, personal and business image consultant, the work of the personal stylist is more punctual. • It is the professional who will take care of your client's image with a focus on their clothing and wardrobe.

The image consultant does a more comprehensive job, but it also includes what the personal stylist does. • Is the professional who specializes in verbal and nonverbal communication, behavior and appearance. The Image Consultant includes, besides the functions of the personal stylist, visagism and etiquette ?, explains Maria Valentina.


By contrast, the fashion consultant is a professional who specializes in watching trends. "It is always attentive to the parades, national and international trends and passes the information of the catwalks to the textile and retailers in tips that are interesting to acquire in the certainty that the products will be sold more easily", details the consultant.

10 Advantages of Hiring a Personal Stylist

There are many advantages to hiring a personal stylist, especially for those who need to know each other better and have a wardrobe that best suits their needs. "You know yourself, learn how to use what you already have, how to buy right," says Juliene Teixeira, image consultant.

With the help of both consultants, the main advantages of hiring a personal stylist and having the professional help to improve their dress were listed. Check out:


  1. Understand your style: The personal stylist will help you discover your personal style by indicating which outfit suits you and your lifestyle best.
  2. Have a more cohesive wardrobe: It's no use having a wardrobe full of pieces if you don't feel good about most of them. “We help coordinate existing wardrobe pieces or point out missing shopping items in your closet,” explains Maria Valentina;
  3. Value your physical type: With the help of the personal stylist you will be able to know better your body type and learn which models of clothing you value, indicating colors, fabrics and prints;
  4. Help with shopping: Many of the personal stylists are also personal shopper and can help you when shopping. The help can be either to renovate the wardrobe, or to indicate missing items in your closet or to help you choose the most appropriate clothing for a particular event. "Do you learn to resist liquidation?" Juliene points out;
  5. Arrange the wardrobe: Another function of the personal stylist is to help you organize your wardrobe, making it more practical for your daily routine.
  6. Always have something to wear: You can ask a personal stylist for help in creating new combinations with your clothes, helping you always have something to wear and not repeat looks;
  7. Analyze the colors: The personal stylist is the ideal professional to help you understand which colors suit you best. This will help you always be beautiful, as well as making it easier to buy new parts and make combinations. "We indicate the colors that best match the personal color of each client," explains Maria Valentina;
  8. Pack your bags: If you travel a lot or have an important trip and don't know what to pack, the personal stylist can help you with this by pointing out the best clothes for the venue and the events you will attend;
  9. Improve your image: In general, the personal stylist will help you build an image that fits your needs, working with clothes, hair, makeup, accessories, etc .;
  10. Increase self-esteem: If you are experiencing a major change in your life and need to improve self-esteem and confidence in your image, hire a personal stylist. "Anyone who goes through a personal stylist gets a lot of compliments and projects the right image, helping with self-esteem," says Juliene.

What you need to know before hiring a stylist

By hiring a personal stylist you will receive in return a service that will help you better understand your wardrobe and your style. Before hiring him, it is important to know his role and what service you are looking for. Remembering that the personal stylist is a professional focused on clothing.If your desire is an image change, the most suitable professional will be an image consultant.

? I particularly diagnose the wardrobe, personal shopper, and help with the organization of the closet, which greatly facilitates the routine ,? quotes Juliane about the services provided. She also claims that she works with a wide range of people, so the personal stylist is suitable for all women. "Lawyers, secretaries, businesswomen, housewives, full-time mothers, teenagers, retirees, police officers, doctors, etc.," he lists.

Maria Valentina offers a range of services. "The customer has the option of contracting the complete package, a specific step or a specific service," he explains. Among the services offered by her are personal style identification, color analysis, personal shopper, wardrobe organization, etc. ? At the end of the work is delivered to the client a dossier with the looks that favor him and is presented a study on clothes that value his style and biotype ?, concludes.


Personal stylist service is most often calculated on time. Juliene says his hourly price is $ 120. "I only charge more for organization services," he says. For Maria Valentina, prices are very flexible and vary according to service and location. Another possibility is the budget per package. It can also be fixed by day or by step, it all depends on the negotiation with the customer ?, explains. ? Prices are much more affordable, because the profession is becoming more popular every day and new professionals are entering the job market, allowing accessibility to all who seek to improve their image ?, clarifies Maria Valentina.

Research is always the best way to find the professional who will meet your needs. Before hiring personal stylists, get to know the professional, discuss all the details of the contract and clarify any doubts you have regarding the service that will be contracted. It is also worthwhile to meet someone who has already used the service and to observe, in previous work, if the solutions found fit your perspectives.

Opinion of those who already hired the service

For those still in doubt about hiring a personal stylist, publicist Flávia Paes helps clarify some of the concerns. She hired personal stylist service at two times in her life. "The first reason, which served as a starting point, was my enormous difficulty in acquiring, dressing, and matching colors and prints." The publicist states that, with the help of the professional, left her basic clothes aside and began to incorporate, gradually and sparingly, colors and prints to the looks.

? The second time, which I can consider as a step beyond the first learning, was where I was able to broaden my knowledge in various types of fabrics and was open to the use of dresses, skirts as well as daring accessories (earrings, necklaces, belts etc.). ) ?, says Flávia. For her, investing in a personal stylist was very valid. "I started to look in the mirror more and think about how I would like to be represented."

For the publicist, there were only advantages when hiring a personal stylist. "The security of having a professional who will help you get dressed, not only considering what is fashionable or trend on catwalks, but also considering your physical type, your style and also your social environment", comments. Another advantage for Flavia was learning how to filter purchases by assessing what was needed, what was only fashion, and what was promotion.

“Any woman should hire a consultant at least once in her life!” Suggests the publicist. According to her, there are always pieces in the wardrobe that favor her style and one often doesn't know how to match her. There are also parts that do not favor your body and you insist on using them. There are several reasons to consider a personal stylist ?, he adds. Flávia's experience was super positive and she indicates it to all friends. "You start being praised for your choices that are reflected in the way you dress," he concludes.

What to do to become a personal stylist

If you want to be a personal stylist, you don't have to go to college. In Brazil there is no college or university for personal stylist training. Nor is it necessary to have a fashion course or know how to draw to become a personal stylist ?, informs Maria Valentina.

However, there are specific courses for those who want to have this profession, often offered by the professionals themselves. "For those who want to enter this job market, I advise choosing a good course, taught by a professional who really knows what you are talking about and nationally or internationally recognized," advises Maria Valentina.

You can choose either a classroom course or distance learning.There are varying options in price, duration and course content, so you need to do some good research before deciding which course to apply for. ? A great reference for personal stylist training are the free courses offered by SENAC units in various states, and also by the University Center for Fine Arts in Sao Paulo ?, suggests Maria Valentina.

Here's a list of five course options for becoming a personal stylist:

  • Pan American School: The Panamerican School of São Paulo has several free courses in the area of ​​fashion, including Personal Stylist. The course is in person, has 36 hours and the investment is three checks of $ 473 plus registration of $ 350. The teacher, Jo Souza, is quite renowned, with extensive experience in the field of fashion.
  • Learncafe: Learncafe's online course is free and designed for those who want to know more about the profession of personal stylist. There are four modules and, at the end of the course, a certificate of participation is available.
  • Sigbol Fashion: specialist in courses focused on fashion, Sigbol has a personal stylist course. There are almost twenty units spread mainly between São Paulo capital and interior.
  • N. Marine: For those looking for an online personal stylist course, this is a good option. The tutor of the course is Cristina Marinho who has been working for many years in the fashion field. The investment is $ 175.
  • Titta Aguiar: Personal stylist Titta Aguiar travels to Brazil offering her courses and, among them, is the personal stylist. The course lasts 16 hours and you can consult the agenda by going to the personal website.

In addition to the course, to be a personal stylist it is important to have some characteristics. "Having talent, dedication and a huge desire to help transform," says Juliene. For Maria Valentina, it is important to continue studying after the course. "Reading good books, attending lectures, attending workshops, finally you should be aware of everything that involves the world of fashion and the image of people", details.

About routine, Juliene states that being a personal stylist requires dedication. "My routine is to create looks, visit people's homes to get to know their closets, go to the mall, listen to people asking for feedback on their looks." For her, who thinks that the profession is only glamor is wrong. ÜIt is run, hands-on. Real Personal Stylist, kneels and marks the bar ?, Juliene details. However, the gratification is immense. "I change the privilege of changing self-esteem and stimulating egos," he points out.

Maria Valentina agrees that being a personal stylist is rewarding. "Most of the time, we rescue people's self-esteem, making them safer, more confident and ready to face life's challenges, with more positivity, brighter eyes and safer to achieve their personal or professional goals."

Being a personal stylist is, first and foremost, being in touch with people and changing your life in some way, so it is so rewarding and advantageous. For those who hire it is no different, since in addition to having their self-esteem and wardrobe improved, also has the advantage of feeling better dressed, better know your body and understand what values ​​your curves.

I GAVE A PERSONAL STYLIST £1000 TO SPEND ON ME! (TRY ON HAUL & £500 GIVEAWAY) | Hannah Renée (April 2024)


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