The boom in fashion and beauty blogs has completely changed the way individuals (especially women) consume. The news, which previously came mostly from specialized magazines and television shows, is now more democratic than ever: the information comes through the internet already with name, price, points of sale and most importantly, criticism.
It was precisely at this point that the cosmetics manufacturers decided to invite these influential consumers to the launches and send them news by mail so they know and, if they like, make a positive review.
The most famous bloggers on the internet are the ones who can best follow the model? I tested for you? and the "do it yourself".
The right dosage of reviews, makeup or hair tutorials, and a bit of curiosity? many of them make videos commenting on their latest purchases? It seems to be the perfect formula. Check out 10 of them that stand out in the blogosphere today.
1. Snacks by Julia Petit
If you're 25 or older, probably the first beauty blogger you hear about is Julia Petit. She popularized the make-up and make-up hair tutorials formula with little or no editing. Today, even running a program on GNT and leading the team that takes care of your site, it still updates it personally and makes tutorials like that of your make and hair for SPFW.
2. Beauté Day by Victoria Ceridono
Victoria Ceridono is not only a blogger but a journalist, she has also gained space in the? Traditional? for being extremely competent and passionate about the makeup universe. Today she is a beauty editor of Vogue, where her blog is also hosted.
3. My Mirror by Alice Salazar
Gaucho Alice Salazar gained fame after the video "How did you make up before and how do you make up now", in which highlights really common mistakes, easy and 100% effective tricks for a professional look. The humor is also a trademark in his videos of up to half an hour in which make up, sings, jokes, comments soap opera and? Speak? with your fans.
4. Super Hot by Camila Coelho
Camila Coelho is one of the crop of young bloggers, that is, those who knew the potential that a blog had to open doors and earn money. She does look of the day, video makeup tutorials and comments on new products she has tested.
5. Break for Feminices by Bruna Tavares
In addition to tutorials and product reviews, Bruna Tavares do Pausa for Feminices makes room for other columnists and readers, which is very beneficial for the blog. After all, the opinion of 4, 5, 100 is sometimes worth more than expert opinion, especially in times of unsigned advertising. Readers join your blog via email, Facebook or Instagram.
6. Diva's Stuff by Sabrina, Marina and Thais
The blog of Things of Diva has as its main feature that the three bloggers responsible are "people like us", ie the blog is accessible, product tips have items that cost less than three digits and / or can be found at the pharmacy in your neighborhood? and not just outside the country.
7. Just Lia by Lia Camargo
Lia Camargo ranks products and compares on the best model "tested for you". So the Just Lia blog is ideal for the pre-purchase phase when you hear about a product and want to know if it really is worth the investment. In the "What They Think" section, you can read the male opinion on beauty trends and beauty.
8. 2beauty by Marina Smith
The blog has besides tips and tutorials, very complete reviews about releases. Marina Smith learned how to make up with tutorials on YouTube and today maintains this tradition, but went from student to teacher.
9. What's up, beauty? By Karen Bachini
The key word for understanding blogger Karen Bachini from? It's high mood. Whether it's talking about hand cream, a new product she discovered, a new store she opened, or teaching how to make a new product by mixing things you already have at home, Karen always makes humorous videos entitled participation of your pug puppy. All this sympathy, coupled with Karen's natural didactics explains the 170,000 followers on her YouTube channel.
10. Niina Secrets
A 19-year-old girl who knows how to do her makeup, do a thousand hairstyles, and who has had skin problems really has many secrets to share. Bruna, who prefers to be called Nina, follows a style of authorial blog, ie, besides beauty tips she shares a little of her daily life with readers. The blog is great for brainstorming in days of little creativity, the phrase that sums up Niina Secrets is "I can do it too."
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