Every day, the fashion world becomes more aware of the environment and with this in mind, Gucci packs its first environmentally friendly line at launch. Among its creations in leather, the brand brings a new product concept, made with natural bamboo fibers and with the same class and quality of leather products.
The brand not only created the proposal, but also set up a type of certificate that accompanies the product that guarantees and explains its origin and processes, so that customers can be confident that they are buying a product that does not harm the environment. no way.
The collection is still small and has only 3 models? Tote, Jackie and Hobo? and first hits US stores. The line aims to serve the public of the brand who was looking for a different solution for products and began to question the manufacture of something sustainable. With this Gucci shows that it is not only concerned with the environment, but also with what the customer wants and in this case, a more sustainable production, although small at first, was necessary.
We hope that other companies will also fulfill consumers' wishes and follow suit to create sustainable and environmentally friendly solutions. The case of the Italian brand was due to the use of legitimate leather, which demands the devastation of a large forested region for cattle breeding, and thus the loss of many green areas. Using other materials, it is possible to minimize this devastation, thus creating sustainable fashion.
You won't believe what these handbags are made of (May 2024)
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