When you walk into a store, even if it's just for a 'look', it's important to know that everything in that environment is strategically designed for you to buy something in the end. It's not about convincing the customer in conversation, just; other elements are part of this universe and no wonder: persuasion goes through other paths than the talk of salespeople.
Look at us
Of course, when the price is inviting, the pieces sell virtually on their own, but it's not just the price that stores want you to see. That's why some stores are betting on getting lost in the shelves, so you see a lot more items than you actually wanted to buy.
The masters of this art are supermarkets. Observe the organization of items throughout the store and you will find that the important, the essentials, are always in a difficult place, away from the entrance. Does this positioning force you to go through all the other sections before you reach the desired product and consequently see all the other products? which increases the chances that you will buy more than you planned.
The colors and the way they are used in a particular establishment also help you buy more. Fast food chains are quite lavish in using colors that are unknowingly absorbed by you as the message "eat fast and go away". Other types of businesses invest in color combinations so that you stay as long as possible within them, preferably spending more.
Feel the environment
Other factors, such as ambient sound and even veiled appeals to you to touch products, are also part of the selling strategy of most retail stores. Has research already shown that when we touch an object in a store, we tend to buy it strongly? and retailers know that very well. That's why they put gondolas next to the boxes and create a lot of obstacles for you to stop in the middle of the store: all in order to get you something before you reach the end of your purchase.
Music, which is used as a background for shopping in most shops, is not randomly chosen either. Can the auditory stimuli that we undergo when we shop determine exactly how long? and consequently money? we will spend in that place. This statement is not just an idea, it is a finding.
Of course, when it comes to ambient sound, stores often put on that musical style that best suits their way of selling and the style of products available inside. If you have already retired from a store because you felt uncomfortable with the kind of music that sounded inside, you can better understand what this means: the musical style adopted will be key to attracting a certain group of people who are likely to identify with sound, they will also identify with products, buying more and making store designers much happier.
Top 10 Grocery Store Tricks to Get You to Buy More (May 2024)
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