River Island launches clothing collection with singer Rihanna

Rihanna's new clothing collection, in partnership with River Island, made its London Fashion Week debut and now debuts its first campaign, with photos clicked by Mario Sorrenti, who specializes in fashion photography.

To prove that the brand is more of a style proposition than a promotion of its name, Riri was not the star of the campaign, instead selecting the models Jordan Dunn, Charlotte Free, Tao Okamoto, Ataui Deng and Bambi Northwood Blyth. to star in the campaign using tops, slits, necklines and shorts? clothes that reflect the style of the singer.

The collection is powerful and has a sexy and bold style. The line will go on sale from March 5. On the catwalks, Rihanna showed 120 looks with her signature in conjunction with the fast fashion brand, following the moment in the spotlight of her releases in celebration of her birthday, the campaign has strength and quality.

Check out the fashion show that will showcase upcoming items at River Island stores. Products can be purchased from March at the online store, which ships to Brazil and charges £ 10.

Rihanna launches her own River Island fashion collection (April 2024)


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