Nowadays, the internet is part of most people's lives. Much more than an efficient means of communication that has definitely changed the way people interact, it is today a very important tool in the life of any company and also of people who want to undertake individually.
By the way, for this public that wants to undertake individually, working with what they like best, the internet has been the main way and, it is worth, a big bet!
But who is wrong to think that? Make money on the Internet? is easy. Regardless of what you decide to do? sell products via the internet, create a Youtube channel, or write for websites, for example? This new bet needs planning and, above all, dedication.
One thing is fact: you can make a lot of money using the internet as a working channel, or little (just for extra income, for example). It's all up to you: your planning, the activity you choose, how much you are willing to devote to it, your strategies, your persistence, and so on.
André Luiz Dametto, Managing Partner of ALD Consultoria, a company that has been conducting Management Training, Coaching and Mentoring for over 10 years, with experience in over 50 companies from various segments in the market, comments that, in any business, be it a greengrocer or an e-commerce portal, before defining how to market it is essential to have clear the differential purpose of the business and which customer segments it will serve, delivering a perceived value offer as attractive. Once these assumptions are clear, it will be clearer to understand if the advantages of e-commerce outweigh the disadvantages ?, he says.
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Advantages and disadvantages of starting an internet business
Many people have found on the internet the possibility of working with what they like and / or know how to do. For example, that person who always knew how to make handicrafts, however, sold only in his city, now has the possibility to sell his products to people from anywhere in Brazil (and perhaps even the world).
However, not everything is a? Bed of roses? And, it is noteworthy, working over the internet is not synonymous with working a few hours a day and / or whenever you want. Just like most things in life, it has its advantages and its disadvantages.
For Dametto, the main advantages include:
- Faster to prototype and modify the initial business model.
- The capillarity (coverage) of your business is also much higher, as it is easily found anywhere in the world, and best of all, 24/7.
- In terms of costs, decreasing sales force cost also provides higher profit margins than traditional physical businesses.
- In addition, the ability to innovate products and processes is enhanced, as with every technological innovation upgrades are more easily incorporated than in physical businesses.
However, the expert points out, it is in this supposed facility that many risks reside, "because many entrepreneurs invest in the virtual business without having previously made a financial planning."
Although people are buying more and more products over the Internet, according to the Brazilian Electronic Commerce Association (ABComm), 70% of businesses cannot sell even 10 products in 1 month, leading many entrepreneurs to close their business in less than 3 months. operation ?, adds Dametto.
Read also: How to craft and sell over the internet
So let me point out: Before you start investing, plan the differential purpose of the business, and understand your target audience. Hence many answers of your planning begin to emerge?, Highlights the expert.
11 ways to make money on the internet
E-commerce can be a business strategy used in various industries, including industry, commerce and services, according to Dametto. What characterizes this type of business is the existence of a web page and an online payment service, so if you have a product or service with high potential for customer demand, it is a strong candidate for earning money. the use of the internet, both in the social media promotion axis and in the marketing axis. Are few businesses today that do not benefit from at least one of these attributes of the internet ?, he says.
The expert also points out that, according to a study by Sebrae, there are more than 50 niches for micro and small businesses to invest in e-commerce: sale of vintage clothing, accessories for sports and photography, musical instruments, household utensils. , among other items and services still little explored on the web ?.
In the area of health and wellness, as Dametto adds, the Sebrae study highlighted: the sale of diet products, homeopathy medicines, video lessons, books and services such as cholesterol tests. "In the party segment, pointed out rent and sale of costumes, bridal cake, ornaments and other items that are not normally offered by large companies."
To reach this list of opportunities, explains Dametto, Sebrae has identified the most searched words in search portals, but with low level of competition in e-commerce.
Also read: 6 Things You Should Consider Before Starting Your Own Business
In this context, you give some ideas on how to undertake using the internet. You will see, by the way, that selling products is not the only option!
1. Sell used or new products (clothing, shoes, electronics etc.)
This is one of the best-known ways to work through the internet: selling products, new or used, and of all kinds. And the possibilities of doing so are numerous.
In the case of clothing, for example: In the past there was a great fear of buying clothes on the Internet. People would rather go to a store and taste them. However, this scenario has changed, and today the fashion category is seen as one of the main selling categories of e-commerce.
Some people set up a page or? Profile? on social networks and try to sell there, or even use ready-made platforms like Mercado Livre for a while. This may be an initial idea that works more like a "test", but ideally, if you decide to even bet on this business, you set up your own online clothing store. This will surely give a? More professional look? to your work, encourage customer contact and improve the visibility of your products.
Remember that it is essential to offer quality pieces of clothing, never frustrate the customer who bet on your product, and also work with attractive prices.
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It is important to be prepared to handle the competition, especially from large online stores that also work with clothing, such as Dafiti, Netshoes, etc. This reinforces the need to have a differential. And the same precautions and tips apply to the case of investing in the sale of shoes, accessories, among other products.
There has also been a growing supply and demand for used clothing and other used products (but of course, in good condition). To sell this type of product, you can use some specific sites (such as eBay, Free Market, Boring and I'm selling, Pass along, among others) or even make your own online bazaar, especially if you want to invest in this business.
Facebook and Instagram have also been used a lot by people who want to sell used products. And in all cases, you need to bet on well-taken product photos (at different angles) so that the customer knows exactly what they are buying.
2. Sell Crafts
Selling handicrafts over the internet is also a big bet and can be done in different ways: by creating your webshop within renowned sites like Elo7 and Tanlup; through social networks (creating Facebook page and / or Instagram profile, for example); through the Free Market or even creating your own e-commerce.
Betting on good photos to promote the products is fundamental in any case. Having a differentiator and, of course, a lot of care in the creation of products are definite points that will guarantee the success of your business.
3. Write for portals and blogs
Do you have a degree in Journalism or simply know and enjoy writing about a particular subject or various subjects ?! You can apply for freelance writing on portals and blogs.
One tip is to get in touch with portals and blogs that please you as a reader and, of course, that deal with subjects that you are most keen to write about.
Some specific sites bring together several job opportunities? Freela? for those who like and know how to write: Freela, Busca Freelas, Prolancer are some examples.
On most of these sites, by the way, there are freelance job opportunities for professionals in various fields, such as design, marketing and sales, translation, etc.
For those who want to make money writing for portals and blogs, it is essential to always be aware of the norms of the Portuguese language, read constantly and perhaps even specialize in the subject that writes more often.
To work as a freelancer, in general, you need to have organization and responsibility, because you will probably be the one who will define your work schedule and also the best strategies to perform it efficiently.
4. Test and evaluate sites that pay for this service
Given that most people value user ratings and reviews on shopping sites, some companies pay users who rate product reviews.
This is the case with I Tested, for example. You can give your opinion about the products and services you use and you will be rewarded for it. Just sign up with an email and a personal photo, know how to write well (without Portuguese errors) and have a Google Adsense account to receive your earnings.
In I Tested, for example, 60% of Adsense impressions are passed on to the user. Most sites, by the way, pay in this way. Others may pay for the amount of reviews or the quality of the review (ie, the more people consider the user's opinion valid, the more money they will make).
Some companies, such as Carrefour, offer points that can later be redeemed for gift cards and / or prizes.
5. Create your own blog
If you enjoy writing, sharing your opinions, experiences and ideas, it may be a good bet to create your own blog by addressing a variety of topics or a specific one.
A few examples: If you love to travel and have traveled to many places around the world, you can share your experiences and tips through your blog. If you are fashion and beauty savvy and are always testing new products and visiting stores, you can also talk about your impressions.
In this case, the income usually comes through advertisements. It is also important to invest in partnerships, so your blog will gain greater access and visibility.
Some tips for your work to be taken seriously are: Try to write correctly and appealing to your readers; be honest; give helpful suggestions / information; use good images / photos and keep in touch with your readers whenever possible (answer questions, thank them for their opinions, etc.).
6. Create your Youtube Channel
Not everyone knows, but it is possible to make money through Youtube. If you are communicative, like to share your ideas and experiences, creating a channel may be a good business option for you!
In short, you can make money from Youtube by allowing it to post ads on your videos. And of course, the more views your videos get, the more you'll get. Therefore, it is noteworthy, it is not such a simple task: it is essential to record videos with relevant subjects that you understand, of quality and also be charismatic (in order to get people's attention).
Having your YouTube channel, to monetize your videos, you must click on the monetization tab when uploading.
On Youtube itself you will find several tips on how to make money through your videos, how to make good videos etc. It is always worth researching if you decide to invest in this type of business.
7. Create websites and blogs for others.
Today, most people and businesses recognize the need to publicize their work on the Internet, either through an official website or through a blog (or by bridging the two media).
Not everyone, however, has the ability to create their own website and / or blog. That way, if you have the knowledge, you can work on developing websites and blogs for those who need it.
To do this, the tip is to promote your service: for example, by signing up for sites that offer opportunities for freelancers, through your social media, your own site, etc.
8. Sell Products Through Affiliate Partnerships
Did you know that it is possible to advertise products on the internet and receive a commission every time someone makes a purchase through your referral?
So-called affiliate programs, in general, are agreements in which a person commits to place advertisements (banners, links, ad units) on his site advertising products from another site. If a user clicks on the advertisement, they will be redirected to the advertised site, and if they make a purchase or even sign up, they will earn their commission.
In other words: can you? Rent? the space of your site or social media for a business to place ads of itself or others.
Lomadee is an example of an affiliate program: you create your account and can advertise products from different online stores, through links and advertising banners, displayed on their websites, social networks or email lists.
Uol Affiliates is another example, allows you to place ads on your site and get paid for it; as well as Hotmart and Submarine.
9. Create and sell ebooks about something you understand
E-book is a book in digital format that can be read on any electronic device (computer, smartphone, tablet).
One of the great advantages of creating and selling an ebook is that this digital book is close to zero in cost, because the whole process of selling and consuming takes place digitally.
If you want to make money by creating and selling an eBook, it is crucial first to define the theme well: always choose a theme with which you have deep affinity and knowledge. After all, you need to convey credibility to the reader.
It is also very important to find a niche market that can provide a satisfactory sales volume, so research, inquire?
Provide the reader with a pleasant read, of course, by writing according to the norms of the Portuguese language.If appropriate, use photos? or from your personal archive, or from image banks (some are free and many are very affordable).
Diagramming and editing also make a difference, giving the work a more professional look. If you are not familiar with formatting and layout tools, consider hiring a professional to perform this task.
As you intend to market, it is important to register the ebook with the National Library, to have the ISBN (identification system that includes the authorship data). Registration information can be obtained from the library's official website.
Once the book is ready, you will need to define how you will sell it. Hotmart, for example, is a digital product distribution platform.
Finally, think of strategies to spread your ebook: spread on social networks, among friends and acquaintances; contact sites related to the subject of your ebook and propose articles for publication; create a blog about ebook theme etc.
10. Give private lessons
The virtual education market is booming, you know that? Therefore, if you are a teacher or know how to do something very well, you can consider transmitting your knowledge through virtual private lessons. Examples: tutoring in mathematics, Portuguese, physics, English, geography or any other subject; music class, embroidery etc.
Classes can be given through Skype. You will basically need a webcam (currently most laptops, tablets and smartphones have one) and your willingness to teach!
Skype is, in short, a program that lets you chat using video and voice.
In addition to spreading your work among friends and acquaintances, creating a Facebook Fan Page and / or blog is an effective way to get more students.
You can also, after being sure that you want to invest in this type of business, create an online teaching site, with video lessons, live classes, contact with students to answer questions etc.
11. Market photos
Are you a professional photographer or simply have a good camera, like and shoot well? Consider selling your photos to image banks, for example.
Some sites you can contact to market your photos:
- 123RF
- iStockPhoto
- Alamy
- Bigstockphoto
- Fotolia
Remember that it is not any photo that can be sold: it must have quality, be creative, that is, really professional.
If you think it's worth it, consider specializing in a photography course.
Plus, take advantage of learning from possible photo uploads that don't work. This is because most websites explain why a particular photo was not accepted in your bank. With this in mind, work to improve on the next photos.
10 tips for those who want to live on the internet
Want to work exclusively over the internet? Check out some tips that can help you, regardless of the type of service you choose:
1. Choose to work with what you like. It is no use investing, for example, in clothing e-commerce if you are not very? Connected? in that.
2. Don't think that working over the internet is synonymous with "easy money" as this is not true. For you to live solely on the service you choose, you will certainly have to work hard.
3. Seek professionalization and updating constantly, for this, invest in technical and vocational courses, whether in person or online. Some institutions, such as Sebrae, Senai, FGV, Senac, among others, offer free courses including.
Below you will find André Luiz Dametto's main tips especially for those who want to undertake selling products through the internet:
4. Make some planning before investing. Dametto points out that many entrepreneurs invest in virtual business without having done financial planning before and this is a big risk.
5. Find a niche demanded and underexplored by competitors. "To find that niche, make it clear if what you are selling is a real customer demand, how is the competition, and make a business plan that shows that revenues outweigh costs in the long run," explains Dametto.
6. Still according to the expert, many entrepreneurs consider People Management, Marketing and Branding as costs, not as investment. "And often the difference between a successful internet business and a less successful one lies in these skills," he says.
7. Because in e-commerce there is no real sense of experience and purchase, it is critical that the business invests in your brand, generating credibility in customers, making them trust your product even without touching it, and the main , enter the bank details of the business transaction ?, adds Dametto. "In addition, a system of protection against viruses and fraud is paramount to strengthen this trust."
8“Constantly improve your business from customer feedback and technology advances that are certainly occurring ever faster,” recalls Dametto.
9. Invest in relationships through events or social media with tips, trivia, analysis and trends. "It helps strengthen your brand in the market," says the expert.
10. Another interesting tip, according to Dametto, is to test selling your product or service on marketplaces like Free Market and OLX, so you test the real interest of the market before investing time and money in building your portal.
Bureaucratic issues: what you need to do
Dametto explains that to sell over the internet, you must have a CNPJ. ? And the taxes that are levied on an online store will depend on the framing model of your business. If you qualify as an Individual Micro Entrepreneur (MEI), you pay less than $ 100 a month. If you qualify as Simples Nacional, you will pay 4% tax on sales, also monthly. So, the first step is to choose the type of society ?, he says.
? For small businesses, the best option is the? Limited Society ?, with simpler rules than other models of society ?, adds the expert.
Dametto also advises you to check with your local Board of Trade and the National Institute of Intellectual Property that the name you envisioned for the business has not been registered by another company. ? For more information on documentation for drafting the social contract it is important to consult a trusted accountant ?, concludes.
The internet today allows you to succeed by working with what you like. For this, of course, effort, persistence and professionalism are key. Think about these ideas and tips and start chasing your dreams!
How To Make Money Online ???? (11 REAL Methods) (March 2024)
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