Boutique glasses: get to know the accessory that has won the famous

The era of sunglasses with big, famous logos on the rods is over. According to major international fashion magazines, the new eyewear models feature smaller and, in some cases, even hidden logos.

And that's not all. Brands such as Spektre, Cutler and Gross and Sheriff and Cherry have been gaining ground in the market and in the eyes of celebrities like Katy Perry and Rihanna, who like to display models quite different from traditional Ray Ban or Prada and who choose exclusive models.

Glasses with or without logo?

The giant logos on the stems of the glasses were successful among women, who even unintentionally bore the brand of accessory they wore. Gradually, the logo became increasingly discreet.

Chanel, Prada, and Ray Ban began to modify this concept. In Brazil was no different: brands are opting for discrete plates on the rods or inside the glasses ?, explains the consultant and fashion producer Carol Papassoni.

Boutique glasses

The concept of boutique eyewear is related to new eyewear brands, which although they have not arrived in Brazil, have conquered the celebrities and fashionistas with colorful and detailed models made by hand. Know:

• Spektre: the Italian brand bets on colored glasses with mirrored lenses. "The models are similar to the national ones and are hit among celebrities," says Carol.
• A-Morir: Quite different from traditional ones, the brand has models with ornaments on chains, flowers, crystals, all applied by hand. "Their models are very ornate and conceptual, so end up not pleasing to all tastes," says the producer.
• Cutler and Gross: The London brand produces artistic and handcrafted glasses with handmade details. The superpremium line brings, for example, rods lined in leather.
• Sheriff and Cherry: The brand bets on very colorful models and even glasses with two colors. "As the colored glasses are on the rise, the brand has a big chance in the market," says Carol.
• Prism: The London brand bets on retro style, with models and colors of fashion. ? Several celebrities already use this brand, which has great chances of winning a Brazilian version ?, points the consultant.

Trend of boutique glasses in Brazil

While these brands and their models do not arrive here, the bet of the season are the round glasses and kitten. "The maxi versions are national preferences and come in numerous models and colors, with clear and gradient lenses," explains the consultant.

Regarding the colors of the frames, the colored models are on the rise. According to Carol, two-color or mixed-color models are the best bet, while single-color models come with the season's menu.

In summer, bet on orange, blue, pink, yellow, neon tones and candy colors. In winter, the bet is more closed shades like purple, navy, dark green and camel, with gloss and metallic finishes ?, ends.

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