How to choose the right facial primer for you

Primer is a relatively new invention in the world of makeup (the first started to appear on the market less than a decade ago), but once a tester can not imagine how could be without it so long. The best definition for this product is to be a pre-make skin preparation.

The overwhelming passion for the primer is mainly explained by its multiple functions: In addition to contributing to the control of oiliness, it helps to even out the skin and increase the duration of makeup.

The primer is important because it waterproofs the skin, especially the oily. Does it close the pores and make it easier to stick to the skin ?, explains makeup artist Ricardo Tavares, from Sonia Nesi Beauty Studio in Rio de Janeiro.


The product is indicated not only for oily skin, but for all skin types and should be applied on a clean face after moisturizing and before foundation. The walkthrough is simple:

  1. Cleanse the skin with a mild soap to remove all grease;
  2. Pass your usual sunscreen moisturizer and wait for it to dry;
  3. Pass the primer with your fingertips lightly and without excess. Do not pass more than once in the same place and, if you prefer, use it only in zone T;
  4. After drying, apply the foundation normally and do your make up.

The benefits are many, the use is easy, but choosing the ideal facial primer may not be a simple task. Today there are a multitude of products on the market, suitable for every skin type and need, so it is important to research a lot before you buy yours.

Ideally you choose a product that comes with more than one function. If your skin is dry, you choose a more moisturizing primer and if it is oily, you can use one that closes the pores and keeps the skin dry? Advises Valentim Bruno, Ophicina Hair makeup artist, also in Rio.


To help you with this mission, here are some available product options:

SPF 40 illuminating protection? L? Occitane for R $ 245,00 at the brand's online store


Photo Finish Foundation Primer Pre-Makeup Cream? Smashbox for R $ 169,00 at Séphora

HD Microperfecting Primer Pre-Makeup Lotion? Make up Forever for R $ 141,00 at Séphora

Pre-Makeup Veil Mineral Primer SPF 15? Hourglass for R $ 92,00 at Sephora

Facial Primer Makeup Fixer SPF 15? Mary Kay for R $ 56,00 at Beleza Flor

Colorless primer? who said, berenice? for R $ 45,90 in the brand's online store

Primer Concealer Illuminator or Color? Vult for R $ 26,50 at Mila Online

Because it is a makeup-fixing and pore-tightening product, it is essential that you only use it when needed and completely remove makeup before bed. Abusing the primer and not cleaning makeup can cause greasiness and acne on the skin.

6 Questions You Should Ask Before Buying a Primer

Here are some key questions to ask yourself before choosing the ideal primer:

1. Primer, what do I want you for? The number one rule is to think about what your main problem is: oiliness, blemishes, dark circles, pimples? Depending on which one you should look for the most suitable primer to remedy it;

2. What is your skin type? Valentine gives a simple tip: If you have dry skin, you should prefer an illuminating primer, which will help to look more natural. If you have oily skin, you should look for a mattifying primer to help control greasiness throughout the day;

3. Opaque or bright? Although the product comes underneath it all, it is important to apply it according to the result you expect from make. To work every day, you should prefer a more opaque primer, while for clubbing, the brighter option is more interesting;

4. Colored or colorless? The neutralizing primer is another gods invention, especially for those who have dark circles or spots on their skin. There are several color options, designed to alleviate each type of problem. Valentine quotes the main ones:

  • Green: indicated for those who have a very reddish face;
  • Yellow: indicated for those who have very dull skin, for giving more brightness, and to help disguise dark circles;
  • Lilac: Suitable for those who have a yellowish face or brown spots.

5. Face, eyes or mouth? Pay attention to the existence of products indicated for each region of the face. In addition to the facial primer, whose main goal is to even out the skin, you can also count on the lip bud, the buddy friend, or the eyeshadow primer, which helps to fix the makeup on the eyes;

6. Do crow's feet bother? Another class of primers that has been gaining more and more space is HD and optical masking, designed to reduce the appearance of pores and fine lines. The main difference is that the HD is usually more powerful, while the optical disguise is indicated for those with less marked skin. The difference this product makes is amazing: you can see well in the photos!

Priming And Setting Tips & Tricks | Sephora (April 2024)


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