Research says women prefer self-confidence to being sexy

With her fierce attitude, quirky dress and bold look, it's no wonder women wouldn't mind being a bit like Jessie J.

In fact, the singer was voted the female celebrity that British women would most like to imitate, but her main coveted trait, according to a survey of British women, is trust.

Most British women want to exude a confident look at any other trait, including looking sexy, intelligent, fascinating, feminine or young.


The desire to look confident was supported by 70% of women and 69% of men, who point to a confident woman as being "more attractive".

Other famous women who were highly rated were actress Gwyneth Paltrow for her femininity, singer Cheryl Cole for her sense of glamor, Rihanna for her sensuality, and princess Kate Middleton for her sophistication.

Which women have what we want?


  • Confidence (65%)? Jessie J
  • Femininity (52%)? Gwyneth Paltrow
  • Glamor (33%)? Cheryl cole
  • Sensuality (26%)? Rihanna
  • Sophistication (13%)? Princess Kate Middleton

Check out one of the hits of singer Jessie J that was successful in Brazil:

Psychologist Dr Bijal Chheda-Varma, a spokeswoman for the research channel QVC, who conducted the research, said makeup has been used for centuries to help women improve aspects of their personality and improve their self-esteem quickly. But the study shows that most women can't use it to improve their confidence.

Jo Lee, QVC's director of purchasing for beauty and jewelry, says: “Women love the look of a confident icon, but they don't have the courage to wear it on themselves, which is a shame.

And he adds, “Make a rule of trying something new every month, and before you know it, you'll be wearing that bold makeup and look you've always craved.

What Women Want Men To Know About Sexism | Theresa Vescio | TEDxPSU (May 2024)


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