Denim pieces are the most democratic in the closet and can be worn on numerous occasions. Marked by versatility, it is possible to compose a basic everyday look or a more formal production for an important event, such as a job interview or a business meeting.
Jeans can have many variations that suit different situations, such as washing, cutting and shaping. The possibility of creating totally different pieces with a single fabric has made great brands fall in the public taste, not to mention the comfort and practicality that jeans provide.
Although the variety is wide, it is not always easy to find a piece that has a perfect fit, especially when it comes to pants. The hardest thing about finding jeans that are the correct length and that fit the waist, usually end up in the seamstress to lower the bar or make a pence.
There are many jeans brands on the market today, some very popular, such as the brands of major fast fashion chains and others less well known, but which invest in differentials that add value to their pieces. We have made a selection of 10 incredible jeans brands that deserve our attention and admiration. Check out!
1. Amapô
The brand was created in 2004 by Carolina Gold and Pitty Taliani. Amapô's proposal is to develop exclusive pieces with a focus on young people who are increasingly demanding and looking for a creative and original design. Amapô's first big hit was unisex skinny jeans in rough wash, preserving the natural blue of the fabric. It was a paradigm break, when gender issues were not as debated as they are today.
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2. Not Your Basic Denim
Not Your Basic Denim, as its name suggests, develops jeans that are not basic at all. Launched in 2015 by partners Martina Scaravaglioni and Mafê de Castro, the brand has strongly invested in the trend of embroidered jeans and patches, with super-colorful pieces that have become a taste for bloggers and celebrities.
3. Jeans Awareness
The denim manufacturing process from denim is often highly polluting and environmentally aggressive. This was the starting point for the creation of Jeans Awareness, a brand that has low environmental impact as its main guideline. Consciência Jeans also adopts a position favorable to female empowerment and the fight against gender inequality, reasons that make us admire the brand even more.
4. Yes I Am
Yes I Am is a brand from São Paulo that, with its pieces without many props, values the comfort and usefulness. Opting for fewer ornaments, classic modeling, and washing that has fewer chemical components allows you to create timeless jeans that escape the ephemerality of trends, while stimulating the concept of slow fashion and conscious consumption. Yes I Am also develops projects aimed at female empowerment and awareness of humanized work, such as? Be the Love of Your Life? and the? Who Makes Your Jeans ??. The brand also makes it clear that when buying any piece, the consumer will be taking home a genuinely Brazilian product that was made in a totally humane way.
5. Martins.tom
Launched in 2016, Martins.tom is a jeans brand created by designer Tom Martins and architect Bruno Dalto. The pieces of the brand are very different from what we see in stores, have wide modeling that suits various biotypes and are linked to street culture, which can be clearly seen in the way the brand communicates. The founders of Martins.tom chose jeans as a focus because the fabric is democratic and versatile. Another differential is low-scale production, aiming for exclusivity and encouraging slow fashion.
6. Amaro
Amaro is a brand that focuses on technology and online shopping. There are some physical stores in the city of Sao Paulo, but they are far from conventional stores, the brand promises to deliver digital experiences within the offline environment. Amaro launches new collections every week, which guarantees a huge variety, following the major fashion trends. On Amaro's website you can find clothes for all occasions and your jeans catalog is quite complete. There are many options for all tastes.
Read also: How to wear denim shorts: the most democratic piece of wardrobe
7. Canton
Created in 1967 by the couple Leila Barreto and Peter Simon, Cantão is a colorful, casual and casual brand. The brand jeans are less ornate and with little complex washes, which ensures easier pieces to match when composing the look.Cantão makes several interesting partnerships, the most recent of which was with Bela Gil, who helped create pieces with fruit, plant and flower motifs with a handmade touch. The brand is present in more than one thousand multi-brands throughout Brazil, in addition to more than 50 own stores. It also exports to countries such as Australia, Portugal, Spain, Japan, United Arab Emirates and the United States.
8. Jeans weft
Trama Jeans has been in the market for over 30 years making jeans and selling it all over Brazil. The brand spirit is young, urban and creative and the main concern is with quality. Who is a loyal customer of the brand ensures that the parts of Trama are for life. Embroidered and patterned jeans are hallmarks of the brand that is always looking for innovation and eyeing fashion trends.
9. Jeans Coke
Like the soda, the brand Coca-Cola Jeans is darling by many people and bet on pieces full of style and attitude. Coca-Cola Jeans bets on printed pieces and combines jeans with other fabrics, which gives an air of modernity to the productions. Without breaking the brand identity, the use of red and white colors is seen in many pieces, which has already become one of the main features of Coca-Cola Jeans.
10. Feranda
Feranda started in 1970 when the founder saw an excellent opportunity in the Brazilian market. The brands were manufacturing products for all age groups, while Feranda decided to focus only on young audiences, gaining more prominence and building customer loyalty. Currently the brand has 35 stores throughout Brazil and its plan is to expand. The brand's pieces are stripped and they also sell clothes of other fabrics with super-colored prints.
There are plenty of options and surely one of them will please or satisfy a need, from a stylish oversized mega jacket to skinny pants for routine use. Which brand suits you best?
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Top 10 Most Expensive Jeans Brand in The World (April 2024)
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