Entrepreneurship requires a lot of discipline to make the business itself thrive. Some of the major difficulties that start-ups face are the disclosure of their products or services to win new customers, their loyalty and the constant growth of customer demand.
Advertising is fundamental for a business to be able to stay in the market and, disclosure by its satisfied customers, the so-called word of mouth, today is a fundamental tool for such.
Research shows that people find customer opinions about a company or product much more relevant and influential when deciding whether to hire a service or buy something than a company-made advertisement through advertisements and promotions.
It is no coincidence that marketers say the market is in the age when the consumer is king. The old adage "The customer is always right." It has been enhanced by the maturity and knowledge that consumers have developed about their rights, both through the Consumer Protection Code and the numerous websites aimed at disclosing trademark complaints.
Social media has also entered this market logic by becoming allies of consumers and reputable companies.
A sense of collective support has been created by citizens when making consumer choices, which means that everyday people disclose their consumption experiences to their friends, which has allowed them to resolve frustrations and generate alerts in cases of companies that offered something bad; or publicize some good work done by competent companies.
Frederico Mafra, Ibmec's marketing expert and professor, gives some insight into what attitudes are critical to addressing consumer demands and getting them right and wrong:
How to get positive customer feedback for good publicity
- Strive for excellence in product or service: Offering a quality product or service is essential, both to enhance word of mouth and to avoid conflict and negative disclosure of your company;
- Have an effective relationship program: A relationship program helps the brand take initiatives that stand out from competitors while promoting customer satisfaction;
- Determine what your differentiator is: Your company's product or service differentiator is important both in terms of advertising and good reputation with customers, so they share their unique experience with your company;
- Keep customer insights: Keeping track of what customers say about your brand is important for both resolving conflicts and maintaining your brand trust in the marketplace, and for understanding marketing opportunities or product evolution and breadth. or service;
- Have the internet as your ally: Maintain a strategic presence on social media, blogs and websites. Ignoring criticism and just advertising is not the solution, so be willing to talk to your customer? don't just talk about your product, talk about lifestyle; and having established a positive bond, show what else you can offer him.
With the above tips you will be able to invest in building the positive image of your brand and contributing to the long term success of your company.
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