Italian progressive brush

The Italian Progressive Brush is designed for women who want disciplined, volume-free hair, but without the need for procedures such as relaxation.

As it is a progressive straightening system, this brush does not leave the hair completely smooth on the first application, but the reduction in volume and frizz can be noticed immediately.

The Italian brush is a thermo-activated treatment, so it is done in two steps. The first step is the deep cleaning with anti-residue shampoo, then the wires receive a conditioner, which when exposed to the heat of the dryer and flat iron has its reducing function activated.


The Italian progressive brush formula is smoother and contains no formaldehyde and has the advantage of being compatible with all types of hair, including those that are damaged and damaged by chemical processes.

The products used have components that serve to recover the wires and, while smoothing, the procedure moisturizes and gives shine to the wires.

Another advantage of this type of progressive is that the hair can be washed normally shortly after application. That's right, no need to wait days, hair can be washed smoothly without losing the smooth effect.

The effect of the Italian brush lasts an average of three to four months and a good recommendation to keep the hair beautiful during this period is to avoid too much salt shampoos and anti-waste.

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  • Straightening, Hair
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